8 ways to find influencers for your product
David Park is generating +$1.5M from his AI SaaS, Jenni.
His growth has been largely fueled by one growth strategy:
Influencer marketing.
👇 Here are 8 ways you can find influencers for your product
1. Leverage your existing network
Tap into your audience and customer base to identify potential influencers.
Create an influencer landing page and promote your program through social media and email lists.
2. Use influencer marketing tools
Use social media platforms' native tools like TikTok's Creator Marketplace and Snapchat Creator Marketplace.
You can also use specialized influencer marketing software such as Upfluence, Grin, CreatorIQ, CreatorTag, Takle, Billo, or Tagger.
3. Search functions in social media platforms
Use search functions on social media platforms and search engines to find subject matter experts by looking for relevant keywords in your niche.
4. Find articles
Look for articles ranking popular influencers in your specific niche and reach out to their authors.
They usually come in the way of "top travel influencers" or "best marketing tools."
5. Podcasts
Search for popular podcastsin your niche.
Hosts and frequent guests often have significant influence within their communities.
6. Analyze competitor collaborations
Study your competitors' influencer marketing strategies to identify which influencers they're working with, and consider reaching out to similar or complementary creators.
7. Outsource the process
Consider hiring a virtual assistant, specialized company, or influencer marketing agency to handle influencer research and outreach for you.
8. Engage in industry events
Participate in webinars, conferences, and trade shows related to your field.
These events often feature speakers and attendees who are influential in your industry.
Great article.
I would add to start small if you are just beginning.
Big influencers won't want to work with you if you are a new brand/product.
So start small and approach bigger names once your product takes off.
Also smaller (niche) influencers can give you much higher ROI at a lower cost. They tend to have what Kevin Kelly calls '1000 true fans'. These are audiences that really connect with the creator.
Big names have just random followers so you will be overpaying.
We did it like this at my past company. Now bigger creators and companies (Adidas, Crocs, etc.) come to us for cooperation.
Nice! I was looking for a piece like this :)
Glad you found this helpful Martin :)
That's an impressive growth strategy David Park is using for Jenni! Influencer marketing is indeed powerful, and these tips are spot on for finding the right people to collaborate with. Leveraging existing networks and platforms makes the process smoother, while industry events and analyzing competitors provide excellent insights.
Also, on the topic of home improvement, it's interesting how influencer marketing can be applied in niches like heating, plumbing, or furnace maintenance. Engaging influencers in these areas can help reach homeowners and businesses looking for trusted solutions.
I haven't looked into the home improvement niche but I think you can use this strategy for almost anything.
Another easy way to find influencers is with perplexity AI, you can ask to search even by specific niches.
This is a great idea! I'm going to try this out.
Any suggestions for an outreach message template?
These are great suggestions, and thank you for sharing them.
Social Media Platforms: Use Instagram, TikTok, or YouTube’s search and explore features to find influencers who are already creating content related to your industry.
Influencer Marketing Platforms: Websites like Upfluence, AspireIQ, and BuzzSumo allow you to search for influencers based on niche, engagement rate, and follower count.
Hashtag Search: Search relevant hashtags on platforms like Instagram or Twitter to find influencers who frequently post content in your product category.
Google Search: Look for blog posts or reviews on Google using keywords related to your product, as bloggers are often influential in their niche.
Check Your Followers: Look through your brand’s social media followers for content creators or micro-influencers who are already interested in your brand.