80% Existing features, 20% New features
As @IndieHackers we love building new stuff but that isn't where the best ROI is.
#1 Simple popup on https://saaspages.xyz increased conversions by 300%
I just copied https://marketingexamples.com/conversion/email-subscribers by @harrydry
It took me 30 minutes to add.
Funny fact if I added it before the Product Hunt launch I would have had 1000s of email subscribes.
#2 Changing the UI and adding a quick product tour for https://versoly.com
We allow visitors to try the web app without signing up.
Our conversions before were around 14%, after the changes we're at 21%.
I put off product tours for so long because I wanted it to be perfect.
P.S. Trying to use twitter threads as a bunch of IHs been having a lot of success with them.
I'm so torn on pop-ups... obviously it boosts conversions but I find them so intrusive/aggressive (especially when I'm getting one on 5 sites in a row).
I wish there was a subtler approach to pop-ups haha!
I gotta say that what I personally love is your "Stay Updated" input in the menu bar of Saas Pages. It's really well done. Cheers!
Yeah it is an exit popup, hopefully after we provided them with a ton of value they sign up.
300% conversions proves they work if done well.
Most are done terribly and I will exit a site if I get a popup after loading the site.
Usually them sites provide 0 value.
Agreed!