9 easy CRO tips that will increase your conversions

Working for more than a year on a project directly related to Conversion Rate Optimization has taught me a lot about how small and speciffic changes can have a big impact on the CR.
I made up a list of 9 of the best easy fixes you can do right now to improve your conversions.

(Let me know if you are interested in a post about how to increase the traffic to your website with $0 using basic SEO tips. I think it could be a good complement to this post).

Here we go:

1. Remove unnecesary form fields: No one likes filling out forms. Keep it simple and only ask for the strictly necessary.

2. Remove distractions: t's important that the visitors understand exactly what you offer and how it can add value to them. So keep it straight forward.

3. Add pop ups (not too many): tudies have shown that they can increase up to 10% your conversion rate. Don't be invasive. You have to understand what to put and where to put them.

4. Color contrast: ry to make important headlines and buttons as flashy as possible. That way you can drive the visitor's attention to the right places.

5. Add Social Proof: Add testimonials, reviews or even the logos of the companies that already trust you. Those are a great tool when trying to make users convert.

6. Easy initial step: There's a psychological principle that humans prefer to finish things they start. So, when it comes to your landing page, the first step should be extremely simple to complete.

7. Third-party sign up option: Instead of creating a new profile from scratch, a user logs in using their Google, Facebook, or other social media account. This eliminates the signup form altogether (because, remember, no one likes filling out forms).

8. Strengthen your CTAs: Probably, the generic CTAs won't deliver the best conversion rate possible. Spend time thinking and testing variations to optimize as much as you can.

And the word "testing" is a great segway to the last tip, that more than a tip, is a business philosophy.

9. DO A/B TESTING: In my opinion, it's the best way to improve CRO. Because, while there are some bases, there is no unique truth on how to achieve the CRO mastery. It depends of the product, the target, the moment... and a ton of other variants that are very difficult to have the correct answer for (whitout testing).

I know it can be a pain in the A$$ to manually A/B Test everything in your landingpage; so that's why we created ABTesting.ai, a tool that uses AI to make A/B tests effortless and effective. It allows you to exponentially increase the conversion rate in your webpage, by automatically testing six different variations of your landing page at the same time.
We use GPT-3 (shout out to Elon) for automated text suggestions and Multi-armed Bandit to guarantee no conversion-loss in the process of the experiment.

Take a look at our website: https://bit.ly/2KKZebn, and the first 5 people will be able to use the code: INDIEHACKER to get a lifetime discount of 50% on any of our plans.