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9 years consulting B2B founders on GTM — I keep seeing the same failure, so I built a product for i

Hey IH — long-time lurker, first time posting about what I'm building.

Background: I've spent 17 years in B2B SaaS sales/marketing (including time at Akamai), and the last 9 years consulting with early-stage B2B founders on setting up their GTM — SDR teams, outbound processes, CRM, all of it.

Almost every engagement started the same way: sit down and figure out who the company actually serves and why. And almost every time, that's where things had already gone wrong. Founders would spend months building outbound infrastructure on a shaky ICP, then wonder why nothing converted.
I got tired of diagnosing the same problem one founder at a time, so I built Taavre: you give it your website + 7 quick questions, and it gives you back a commercial identity analysis (who you really serve, and why) plus a ranked list of 50 target companies, refreshed weekly, each with the specific reason it's worth reaching out this week.

Where I'm at: zero customers, solo-built, launching on Product Hunt July 21. I'm opening 20 founding member slots at $499/month to work closely with the first cohort.

Genuinely curious what this community thinks — if you've done outbound/prospecting for your own startup, what's actually been the bottleneck for you: finding companies, or knowing which ones are worth your time right now? And if you've tried to nail your ICP yourself, what made it hard?
Would love brutally honest feedback, especially if you think this is solving the wrong problem.

on July 1, 2026
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    This is a strong wedge because it doesn’t try to “define ICP” in theory—it turns it into a ranked, time-sensitive execution list. Most GTM tools fail because they stop at segmentation; the real value is in prioritization under constraint (who is worth talking to now, not just who fits).

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