Looking to help B2B startups for free with brand and positioning
Hi, It’s been a while since I’ve been around, but I’m back and looking to give a hand.
I’m currently updating my professional portfolio — something I haven’t done in ages since I’ve been fully focused on my full-time role.
Now, I’d love to collaborate with a few indie hackers while building a fresh new portfolio.
I’ve spent over 7 years in Product Marketing Management (PMM), working across go-to-market strategy and positioning. Right now, I’m especially looking to help startups refine their storytelling, messaging, and website communication...
Basically, if you think your site doesn’t really capture what your product is about (or it just doesn’t feel right), I’d love to help you fix that.
If there’s room, I might also jump into early sales enablement or GTM strategy, but I’ll probably save that for my next “demand gen” portfolio phase.
So, if you’re a startup that needs to communicate better or wants a brand and website that truly resonate — drop what you’re building below. I’m looking to take on 2–3 new case studies right now.
This sounds really interesting. We are a new Fashion AI SaaS company. Just launched, bootstrapped, so, getting extra help would be great. Keen to connect
Hey Izzy, love what you’re doing here.
I work with Cognimuse, a small-town team helping founders build software, design, and AI products quickly and transparently.
We’ve been growing steadily, but we’ve realized our site and story don’t yet reflect the heart behind what we do.
Would be awesome to explore a brand refresh with you if you’ve got a case study slot open.
That sounds awesome, love what you’re doing! I work in Reddit marketing, helping B2B startups and SaaS brands boost their visibility and engagement through community driven strategies. Strong storytelling and positioning play a huge role in how audiences respond to content on Reddit, so your offer could make a big difference for early-stage teams
Hey , am with CogniMuse , And we need your support. Can we have a chat regarding it?
Love this initiative, strong brand positioning is often the missing piece for early B2B founders.
I help startups take that next step: turning clear messaging into real traction through strategic Reddit and community marketing. Many founders have great products but struggle to get visibility and build trust that’s where I come in
If anyone here is refining their brand and wants to attract real attention from engaged audiences, happy to share what’s working right now
I’ve built a highly profitable trading strategy that’s already performing in live markets, not just backtests. It’s consistently delivering strong weekly ROI, and now I’m looking for the right investors or partners to scale it.
We’ve got live verification and proof of performance, so you can see exactly what it’s doing in real-time. If you’ve got experience with investor positioning, financial tech storytelling, or scaling quant strategies, it would be amazing to collaborate!
If you don't share more, I can't tell. You can post over here or on my email.
No website—still a student. The strategy is live and proven over several months with strong results. I only need funding to scale; even small tickets compound quickly.
How can I contact you ?
Hey Izzy! 👋
This is perfect timing. I'm about to launch an AI product management tool in the next week and I'm at that exact inflection point where I know my messaging isn't quite landing yet.
What I'm building:
An agentic AI tool that converts free-form product descriptions into complete technical specs (user personas, user stories, acceptance criteria, database schemas, file structures, etc.). Basically helping non-technical founders translate "I want to build Airbnb for X" into something developers can actually work with.
My messaging challenge:
I keep flip-flopping between targeting:
Non-technical founders who need to communicate with developers
Solo founders planning their MVP
Product managers who want to move faster
And I think my landing page tries to speak to all three, which means it probably speaks to none of them clearly.
The value prop is there, but I'm not confident the story resonates yet. Like, does someone land on the page and immediately think "yes, this is for me"?
Would love your take on positioning and messaging if you're interested. Happy to be a case study.
Site: vibemap .ai
(And genuinely curious what your first impression is from that link—even if we don't work together, I'd value the feedback!)
Thanks for offering this to the community 🙏
Oh wow, that seems like an interesting product. I haven't seen (yet) Ai for product managers.
And yes, the product landing and messaging is kinda bad :(
I believe the founders' target is too small; most founders are technical founders (or bring one on board). If they bootstrap, they are gonna spend the money somewhere else, not on this; if they raise funds, probably they can hire a dedicated PM.
This could be great as a copilot for PM, for example, metaview ai doesn't speak about killing recruiter jobs but more like a copilot. Something like trypencil .com or exactly .ai, Legora for PM. And keep building capabilities on top of it to help PMs.
Or position it as aa killer of PM, like alex .com which is a tool that books calls with candidates and screens them (thus) replaces all together recruiters.
Happy to chat my personal email is [email protected]
I have a nice project. How can you help me?
Hi there - I am building a B2B SaaS platform now building the "ClassPass of Sports", a platform empowering trainers and athletes to scale their businesses. Im a former pro soccer payer, We’ve got a few exciting Olympians as ambassadors, but could definitely use some help with PMM (especially as a start up bootstrapping atm). If you've got an open slot to help us out, that would be awesome!
feel free to drop me a message to see how can we collaborate. [email protected]
hey i got the dataset of founders, startup, agency, verified and their contact details you can use it to find your cilents.
want access?
Yes please
Love this, Izzy your focus on positioning and storytelling really resonates. I work in campaign writing and outreach strategy, mainly helping startups craft compelling narratives for crowdfunding and early user acquisition.
Would be great to connect or even cross-collaborate if you’re open our work seems to overlap nicely in the brand + go to market space.
Hey Izzy — this is perfect timing. 👋
I’ve been building OpenSyte, an open-source Agency OS that combines the simplicity of Notion with the power of an ERP, built for small creative and web studios (3–12 people).
It helps teams go from lead → onboarding → project → invoice in one click — all inside one clean workspace.
Right now, we’re testing early pilots and the product’s foundation is solid, but I’d love sharper storytelling and positioning to communicate that value clearly. Your PMM background sounds like exactly what could help refine that.
If you’re open, I’d love to collaborate — could make a great case study for your portfolio and a big win for our early messaging.
👉 opensyte.(org)
Thanks for explaining the product, sounds interesting!
There is no contact email over there (or here), so feel free to drop me a message to see how can we collaborate. [email protected]
i have requirements and not yet built my backend driven mobile app ecosystem for both B2B and B2C and I am looking for founder developers etc
Cool concept — I’ve been working on similar backend-driven architectures recently. What’s the main focus of your ecosystem right now, and what kind of technical expertise are you hoping to bring on board?
Hi — my name’s Earl Brown. I’m preparing a new Kickstarter campaign with a $100k funding goal for a unique, ready-to-launch consumer tech product
I’m looking for a marketing-minded partner or investor who wants to join me in promoting it as an equity share co-founder rather than a hire.
It’s a proven product with working prototypes, patent protection, and a solid plan modeled after several million-dollar campaigns. I’m not interested in a consultant — I’m looking for a collaborator who sees the upside and can help drive it there.
If that sounds interesting, let’s talk.
— Earl
[email protected]
Santa Barbara, CA
Hey there Izzy, what you are describing is exactly what I am looking for. I am a very new startup selling wine online focusing solely on winemakers from diverse backgrounds. All aspects of the business are in place, but I am in need of some marketing help on social medias and overall brand positioning. Would love to discuss this with you further!
Not to set up on e-commerce. But let's see if we can make it work drop the link and the fino that you think I may need. [email protected]
Hey Izzy, love this! Would love to connect with you re: early sales enablement. Let me know when that's on the docket.
FYI, we're building Mimic.
Hi, I don't really understand what the company does so send over what you are building over ([email protected]) and also add some competitors to clearly understand what is it about.
love that your helping startups with positioning for your portfolio. It’s the foundation. Once the messaging is nailed, getting them meetings with cold email is way easier. We could team up on one of your projects and get them actual leads to make your case study even stronger.
Happy to go for a partnership here :)
IM INTRESTED KINDLY MESSAGE ME
Hola Izzy,
Vi que estás ayudando a startups B2B con branding y posicionamiento para tu portfolio.
Estoy en fase temprana de un negocio de generación de leads B2B (creo bases de datos personalizadas para empresas que necesitan clientes).
Honestamente, mi mayor reto ahora es:
Si crees que podría ser un buen caso de estudio para ti, me encantaría colaborar.
Aparte de mejorar mi posicionamiento, me interesa aprender sobre estrategias GTM que mencionaste.
¿Te interesa que te cuente más del proyecto?
Saludos,
Lalo
Si, dale manda a [email protected] a ver si puedo ayudar.
Great offer. To find the perfect 2-3 case studies without just waiting for replies here, have you tried proactive outreach? You could build a small list of indie hackers whose sites really need your PMM skills and send a hyper-personalized cold email with your free offer. Your offering a ton of value upfront, so the response should be solid.
We help B2B startups for free by refining their brand, improving positioning, and creating strategies to attract the right audience.
Can you please message me
[email protected]
This comment was deleted 23 days ago.