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18 Comments

Looking to help B2B startups for free with brand and positioning

Hi, It’s been a while since I’ve been around, but I’m back and looking to give a hand.

I’m currently updating my professional portfolio — something I haven’t done in ages since I’ve been fully focused on my full-time role.

Now, I’d love to collaborate with a few indie hackers while building a fresh new portfolio.

I’ve spent over 7 years in Product Marketing Management (PMM), working across go-to-market strategy and positioning. Right now, I’m especially looking to help startups refine their storytelling, messaging, and website communication...

Basically, if you think your site doesn’t really capture what your product is about (or it just doesn’t feel right), I’d love to help you fix that.

If there’s room, I might also jump into early sales enablement or GTM strategy, but I’ll probably save that for my next “demand gen” portfolio phase.

So, if you’re a startup that needs to communicate better or wants a brand and website that truly resonate — drop what you’re building below. I’m looking to take on 2–3 new case studies right now.

posted to Icon for group Looking to Partner Up
Looking to Partner Up
on October 18, 2025
  1. 1

    Hey, this is awesome Izzy— love that you’re helping startups sharpen their brand and positioning.

    I run Cognimuse, a small dev + design studio that helps founders turn those brand ideas into working products fast — we do end-to-end MVPs, web/mobile apps, and AI-driven prototypes in ~30 days.

    Happy to collaborate if you ever need a reliable product-build partner for the startups you’re mentoring. You handle the brand side, we bring the tech muscle — could make a killer combo 💪

    Either way, I’d love to learn more about how you approach positioning B2B products — that’s a space we build for a lot.

  2. 1

    Love this, Izzy your focus on positioning and storytelling really resonates. I work in campaign writing and outreach strategy, mainly helping startups craft compelling narratives for crowdfunding and early user acquisition.
    Would be great to connect or even cross-collaborate if you’re open our work seems to overlap nicely in the brand + go to market space.

  3. 1

    Hey Izzy — this is perfect timing. 👋

    I’ve been building OpenSyte, an open-source Agency OS that combines the simplicity of Notion with the power of an ERP, built for small creative and web studios (3–12 people).

    It helps teams go from lead → onboarding → project → invoice in one click — all inside one clean workspace.

    Right now, we’re testing early pilots and the product’s foundation is solid, but I’d love sharper storytelling and positioning to communicate that value clearly. Your PMM background sounds like exactly what could help refine that.

    If you’re open, I’d love to collaborate — could make a great case study for your portfolio and a big win for our early messaging.

    👉 opensyte.(org)

    1. 1

      Thanks for explaining the product, sounds interesting!

      There is no contact email over there (or here), so feel free to drop me a message to see how can we collaborate. [email protected]

  4. 1

    i have requirements and not yet built my backend driven mobile app ecosystem for both B2B and B2C and I am looking for founder developers etc

    1. 1

      Cool concept — I’ve been working on similar backend-driven architectures recently. What’s the main focus of your ecosystem right now, and what kind of technical expertise are you hoping to bring on board?

  5. 1

    Hi — my name’s Earl Brown. I’m preparing a new Kickstarter campaign with a $100k funding goal for a unique, ready-to-launch consumer tech product

    I’m looking for a marketing-minded partner or investor who wants to join me in promoting it as an equity share co-founder rather than a hire.

    It’s a proven product with working prototypes, patent protection, and a solid plan modeled after several million-dollar campaigns. I’m not interested in a consultant — I’m looking for a collaborator who sees the upside and can help drive it there.
    If that sounds interesting, let’s talk.
    — Earl
    [email protected]
    Santa Barbara, CA

  6. 1

    Hey there Izzy, what you are describing is exactly what I am looking for. I am a very new startup selling wine online focusing solely on winemakers from diverse backgrounds. All aspects of the business are in place, but I am in need of some marketing help on social medias and overall brand positioning. Would love to discuss this with you further!

    1. 1

      Not to set up on e-commerce. But let's see if we can make it work drop the link and the fino that you think I may need. [email protected]

  7. 1

    Hey Izzy, love this! Would love to connect with you re: early sales enablement. Let me know when that's on the docket.

    FYI, we're building Mimic.

    1. 1

      Hi, I don't really understand what the company does so send over what you are building over ([email protected]) and also add some competitors to clearly understand what is it about.

  8. 1

    love that your helping startups with positioning for your portfolio. It’s the foundation. Once the messaging is nailed, getting them meetings with cold email is way easier. We could team up on one of your projects and get them actual leads to make your case study even stronger.

    Happy to go for a partnership here :)

  9. 1

    IM INTRESTED KINDLY MESSAGE ME

  10. 1

    Hola Izzy,

    Vi que estás ayudando a startups B2B con branding y posicionamiento para tu portfolio.

    Estoy en fase temprana de un negocio de generación de leads B2B (creo bases de datos personalizadas para empresas que necesitan clientes).

    Honestamente, mi mayor reto ahora es:

    • Cómo comunicar el valor de forma clara
    • Diferenciarme de otros proveedores de data
    • Estructurar el messaging para diferentes tipos de clientes (agencias vs SaaS vs consultores)

    Si crees que podría ser un buen caso de estudio para ti, me encantaría colaborar.

    Aparte de mejorar mi posicionamiento, me interesa aprender sobre estrategias GTM que mencionaste.

    ¿Te interesa que te cuente más del proyecto?

    Saludos,
    Lalo

    1. 1

      Si, dale manda a [email protected] a ver si puedo ayudar.

  11. 1

    Great offer. To find the perfect 2-3 case studies without just waiting for replies here, have you tried proactive outreach? You could build a small list of indie hackers whose sites really need your PMM skills and send a hyper-personalized cold email with your free offer. Your offering a ton of value upfront, so the response should be solid.

  12. 0

    We help B2B startups for free by refining their brand, improving positioning, and creating strategies to attract the right audience.

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