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How Joe Ades Sells Potato Peelers
Joe Ades is one of the greatest salesman of all time. He sold potato peelers in New York City and became a millionaire. Let's deconstruct his pitch! If you l...
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A big goal of mine this year was to try YouTube, so I took a few weeks off writing, learnt editing, and made my first video.
Why YouTube?
Google search in marketing is massively oversaturated. There’s 1000’s articles on “sales tips” All from big companies who have people actively building backlinks.
I just can’t compete with that. YouTube is less competitive. Similar search volumes. More of a level playing field. Yes, it’s not my own platform … but when you’re creating valuable content it doesn’t matter so much. It’s all about distribution.
How I made the video?
Premiere Pro and After Effects. Premiere Pro stitches it all together and After Effects does the effects … Also tonnes of images which I pre-prepared in Sketch and then imported.
I copied a lot from other “video essayists”. People like Nerdwriter1. I’d look at his effects and hack away til I could recreate them. A lot of googling.
Any other questions lmk :)
Loved the video! Subscribed to your channel too :)
How do you even come up with such strong case studies and interesting videos :-)
Hmmmm
i read a lot. books, tweets, blogs, adverts, slack channels, whatever...
Then i “steal” all the best stuff. except it's not really stealing. it's a big remix of ideas.
“you're only as good as your record collection”
Solid points on search volume. Seems like the upside on YouTube could be pretty high for something like this.
I think your Kanye story could crush on YT.
Cheers James. Hopefully. Time will tell!
Yeah, that could be a cool one to do one day!
Great video, I subscribed after getting it in my inbox today. Setting a high bar for your first attempt!
Cheers Monica. Thank you!
Yes. I need to be able to make things quicker. That's my biggest problem.
Great breakdown, consider me subbed to the channel.
Cheers Nick. Appreciate it
Solid piece Harry! Great editing too.
Learning new skills quickly…
…that's THE most important skill (imo).
Seems like you got it 💪.
I'm curious:
Q: How do you see your growth/hour of work for a video vs email blast?
(assuming you get used to the flow, so let's say over a period of 12 months)
Cheers Dan! Agreed. It's an addictive feeling being a novice at something putting in time and getting good. I f***ing love it.
I'm assuming this is a hypothetical question. As only my first video?
But the tipping point for me was seeing Alex Cattoni's marketing channel.
Look at her stats. 300 new subscribers a day right now. 40k in total from 67 videos. Okay, not as valuable as email subs ... but still impressive.
Very well done Harry. As one of your subscribers from a non-English speaking country, I think a lot of my people are going to turn on the subtitles because you speak a little faster than what we are used to :)
Cheers Anand! Yep, I did realise this. Maybe 0.75 speed haha!
Well done. Perfectly formed. Enjoyed it.
Thanks Rab!
Awesome video Harry. I find it so interesting how people play with words to convey a message. Keep the good work up!
Cheers Sjors! Appreciate it. And same!
Just out of curiosity, how will you go about promoting it, like you already got an audience and we can rake in some views but let's say if somebody is totally new starting their own channel they'll still need some momentum and I think communities that work for content especially text-based content won't give much output for video, so what's your plan for it.
Good question. I've found that YouTube stuff is actually harder to promote because you can't break your content into useful chunks as easily.
For example I just dropped the video on Twitter and it did okay ... But no where near as good as if it was written out in a thread
Videos might perform better on some specific subreddits or slack groups but I'm still not sure about it. It would be interesting to see your results. Great video though, just subscribed to your channel.
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Cheers Simon. You're right. The channeling is the hard bit. Gotta convert potential energy!
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Cheers Simon!