I, like you, receive
cold emails all the time; most of them I delete and I get on with my day, slightly annoyed that I even had to deal with it in the first place.
But, I got one that immediately felt authentic, genuine, and it got me to not only read the entire thing but we managed to connect and setup a call! In fact, we were able to connect early this morning:
I had a wonderful chat with Charlotte Zhao of avid.fm and, after getting her permission, I wanted to share with you her email so you can model your own cold-ish email efforts — here it is:
I enjoyed your vid of a CEO of a VC-backed company and I thought I'd take a chance & reach out! I'm trying to make online course creation less of a pain through audio learning. Nothing to sell, but want to make sure that we're building a product that actually helps.
I've spoken to a few creators, but not vloggers, and I'm having a hard time understanding their experience. You've been successful at it for a while, would you have time in the next couple of weeks to chat?
Thank you and I hope this message wasn't a bother for you since you must be working hard at it building your empire!
A few things that I appreciated:
And, there was something really, really... "familiar" with her format, so-much so that I mentioned to her that it was not just effective, but, I'd like to share her process with my team and my community:
She immediately shared with me that she was borrowing heavily from @robfitz's material from "The Mom Test"! I knew I had seen it somewhere:
Here are the
five key elements that Rob suggests you have:
So, a huge high-five to Charlotte and Rob! Cold emailing isn't hard, but, it does take a bit of time to find your "angle" and "approach" and using Rob's suggested workflow really does work.