A Comprehensive Go To Market SaaS Product Checklist
Have you ever been on holiday and realized you had forgotten something? Something you needed, but while rushing to pack, you left it behind, like a phone charger? And if you’d only remembered to write a packing list, you wouldn’t be sightseeing with a dead phone? We’ve all been there.
It’s one thing to mess up a vacation by leaving your toothbrush behind. It’s another thing altogether to mess up a product launch because you didn’t plan it properly.
Having a SaaS product checklist to tick off as you approach your launch date is imperative, which is why we’ve created our comprehensive go to market product checklist for your SaaS business. ✅
What Should Your SaaS Product Checklist Include?
Proper planning is the backbone of success in the SaaS industry. There are loads of things to consider when getting a product ready for market. A clear plan will help prepare you to pivot your strategies if need be.
So how do you create a go to market SaaS product checklist? Well, we’d suggest starting here.
Create a Minimum Viable Product 🎯
First on our SaaS product checklist is creating a minimum viable product (MVP). An MVP is a version of your SaaS product that you offer to your prospective customers. You can then monitor how they use your product and learn more about your customer’s wants and needs.
The aim of using an MVP is to determine if customers will buy your product when it goes to market. You’ll gain insights into your customer’s interests before you reach the final development stage. This will save you money, time, and effort that could have been wasted on finalizing an unwanted product.
Remember that successful MVPs aren’t enough to indicate if your product will sell. You need to use MVP feedback to refine your product and tailor it to what your customers are looking for. Whether that means minor tweaks or a complete overhaul — MVPs are useless if you don’t listen to what customers think of them.
Define Your USP ✨
A USP is a concise statement laying out what your product does. It should say how it addresses customer pain points and why it’s the best option to solve those pain points.
How do you create a USP? Start by doing some recon work on your main competitors. Look at their USPs and the content they’re producing. Next, pinpoint where they’re successful and where they’re struggling.
Zoom in on what sets your product apart from the competition. Put yourself into your customer’s shoes and ask:
- How do they want to use your product?
- How will the product improve their daily lives?
- Are there any unique benefits to using your product?
- What would motivate their decision to buy your product?
- What does your product offer that others don’t?
Create a Realistic Timeline ⏱
Next up on the SaaS product checklist is creating a practical timeline for your product launch. You must have a realistic and clear plan as to how you’ll approach launching your SaaS product.
Timelines are a great way to keep your employees accountable and focused on the main goal: selling your SaaS. Make sure your timeline is:
- Measurable and has milestones along the way to keep you on track. You can set goals and metrics to help with this.
- Inclusive of all levels of your company. From product and marketing departments to sales and customer service. Everyone in your business should be included, aware of, and committed to the timeline.
- Able to anticipate future procedural obstacles.
Thoroughly Test Your Product ⚖️
Product testing should be another critical point on your SaaS product checklist. Before you release any product, it needs to be thoroughly tested. Your development team can then iron out any technological wrinkles.
Releasing your product to objective parties for a test drive will provide you with unbiased feedback on any issues that need fixing. You could create a launch page where users can sign up to be beta testers. These testers will push your product to its limits, finding the fine cracks your team might have missed.
It’s worth bringing on existing customers as testers as they already like your products. They’re invested in your brand, so they should be keen to work with you as it’s in their best interest.
Perfect Your Pricing 💳
Setting your pricing may seem like an obvious step, but perfecting the price of your new product is important as it will influence the price of future products.
When it comes to pricing, sales velocity is vital. You need to find a price that will make you a profit but still increase the speed of sales. It’s a careful balance. Ensure you research different payment modules and methods to find the best fit for you.
Explore the complete SaaS product checklist so that you are market ready on PayPro Global’s blog.
