A cool tactic I just came across to increase conversion rates of users who visit your pricing/upgrade page
I signed up to Tango (tango.us) to check out their product/onboarding process.
When I came back to the product after a few hours, I clicked on one of the "upgrade" buttons in my account, which brings up pricing & plans as you'd expect.
But since I didn't upgrade, they sent me the following email about 30 minutes after outlining the benefits of upgrading once more, and I'm pretty it was the visit to the pricing page that triggered it.
Kind of a SaaS equivalent to an abandoned cart email that I haven't heard of before, so thought I'd share it.
It's something I plan to test in my own SaaSes.
Let me tell you, Dale. This works.
I signed up for a program after receiving a personalized email from them.
I had subscribed to their free email course and opted to finish the course in a day. Imagine the shock I felt when the founder sent me an email, 'I see you're flying through the course...'
It felt like he was right behind me breathing down my neck😂
He told me to sign up for the program and I did so IMMEDIATELY.
Where am I going with this?
While my story isn't based on an abandoned cart, abandoned cart emails are one of the most underrated email sequences.
I'm guessing it's because most think it's just for e-commerce brands.
You're right to want to test it because it will yield results with the right strategies:
Personalized: The abandoned cart email from Tango isn't personalized. Instead of talking from a third-party POV, try talking as the first person using 'I'.
Tell stories: Instead of sharing the benefits/features of the product - which have been seen tens of times by your prospect by now - try sharing customer stories and testimonials.
Don't force the CTA. Let it flow naturally from the email body.
I hope this helps.