A detective board from the movies for unbiased customer discovery

I feel like there's a lot of talk on asking unbiased questions when talking to users, but what about when it's time to draw conclusions? It's easy to fall prey to confirmation bias and focus on the wrong thing.

So what if the big themes could be automatically extracted from your notes/transcripts and displayed visually, so every big idea is staring at you right in the face? It lets you freely capture hundreds of customer insights and quickly and accurately understand the big picture.

Here's a landing page for the idea: Notitia

I'm curious, what would help you with your company?

(I'm following up on previous feedback I've got from IH, want to see what you think now after we've developed further!)