A different approach to the "Wall of Love"/Testimonial page

I recently sent out a user survey and got a bunch of testimonials. I was going to put them all up on my existing Testimonial page but I realized a wall of text wasn't going to be read by anyone. It's one thing to showcase and make known the sheer number of positive feedback Lunch Money receives, but I figured there must be a better way to extract value from this.

So I created this "Why Lunch Money?" page. According to HotJar, over 50% of visitors make it to the bottom, so I think that's pretty good? Anyways check it out and let me know what you think! And feel free to get inspired by it! ✌️


  1. 3

    Nice testiomonials.

    I've seen some people recommend putting testimonials where people will see it, like the home or pricing page. To help nudge them along where they are.

    1. 1

      Yeah, that's a good idea too! I have them peppered around my home page, like if there is a testimonial about a particular feature, I'll put it on that feature's page!

  2. 2

    Nice! I like the natural flow and the different value props mentioned throughout the page.

    Another original one I like is Basecamp's before & after https://basecamp.com/before-and-after

    1. 1

      feels like too much text. but that could be just me.

  3. 1

    Thanks for sharing. I'm going to try this for my product.

  4. 1

    Very good!
    Builds it into a narrative and you don't get a sense that it's that kind of testimonials section that just had to be there.

  5. 1

    Very persuasive for those on the fence. This really communicates your values.

  6. 1

    Thx for the insight Jen! Congrats on launching Lunchmoney! Seems like a cool app.

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