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A few thoughts on validating startup ideas (before building anything)

I have had quite a few false starts in the past, and many were for the same reason: I built something that people do not want to use.

I spent months perfecting every small detail before finding out that people did not care.

So I wrote up a small article, on how I now validate my ideas. It includes things like:

  • Talking to users
  • Finding pain points
  • Doing soft pre-sells.

If that sounds interesting, then this might be helpful (no signup): https://wecofounder.com/articles/how-to-validate-your-startup-idea-before-writing-any-code

How do you make sure people want to buy what you are trying to sell? I'd love to hear what other founders are doing :)

on April 11, 2025
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    Hey Kakudos, "perfecting every small detail before finding out" is a sentence I'd put on the wall — been there more than once myself. The question I keep asking now: what's the smallest thing that would've told me this in week one, and why am I not doing that instead of polishing?

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    This resonates a lot.

    I recently built an internal tool because I got frustrated with my own process.

    The hardest part isn’t engineering.

    It’s knowing if anyone actually cares before spending weekends building.

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      Hi prashant — so true, "knowing if anyone actually cares" is the whole job, and it's completely unglamorous next to building. The cheapest proxy I've found: are they already paying for something worse? People route around real problems with money or hours, and both leave traces you can go find.

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