A founder spends 6 months building a product.
A founder spends 6 months building a product.
Another founder spends 4 months building and 2 months working on distribution.
Guess who usually gets more users?
The second one.
Not because the product is better.
Because visibility is part of the product.
The harsh reality is that great products don't automatically get discovered.
People need multiple chances to find you:
→ Through search
→ Through launches
→ Through communities
→ Through recommendations
→ Through backlinks and content
Distribution isn't a growth hack.
It's infrastructure.
That's the thinking behind Aura++.
Helping founders create more opportunities to be discovered long after launch day.
#indiehackers #startupgrowth #seo #buildinpublic #distribution
