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A framework for brainstorming low-competition SaaS ideas

This is a framework that Andy Cloke used to bootstrap two SaaS tools to $6500 MRR & $3500 MRR.

💡Framework

  1. Look for successful tools that have been built for already mature and established platforms.
  2. Discover new but rapidly growing platforms and ecosystems.
  3. Take a tool built for an established platform, and build a version of it for the emerging platform.

Because the emerging platform lacks competition, you can find the customers who need your tool and don't have other options.

🛠 Tools for discovering platforms

🚀 Startup examples

  • A tool for an established platform (Google Sheets):
    API Connector
    Connect and import data from any API to Google Sheets.

    Equivalent tool for an emerging platform (Airtable):
    Data Fetcher
    Import data into Airtable. Connect Airtable to any application or API with no-code.

  • A tool for an established platform (Instagram):
    trendHERO
    Find, check and outreach the ideal influencers on Instagram.

    Equivalent tool for an emerging platform (TikTok):
    Influence Grid
    Discover TikTok Influencers With The Leading TikTok Search Engine.

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on January 15, 2023
  1. 2

    Thanks for sharing! I would sometimes say that lack of competition is not always a good thing because it could mean little demand

    If it's an emerging platform, building a service or app around the platform might not yield the best results if people are just starting to use it and haven't found many problems yet, so there's much less for you to solve.

    But this is still a good framework!

    I'm actually doing something similar with Evoke. We host open source AI models on the cloud accessible through API for devs making AI apps, and releasing a stable diffusion API is what made us go into this market in the first place haha

    Definitely hard balancing demand in a less saturated market vs competition in a more saturated market.

  2. 1

    Why low competition? Are you afraid of competition?

  3. 3

    This comment was deleted 3 years ago

    1. 1

      This is awesome, thanks for sharing!