A Full Guide to Buyer Persona + Buyer Persona Template

Ahoy IH!

Let's talk Buyer Personas.

AKA Customer Avatars. AKA Marketing Personas.

What are they?

What do they have in common with a target audience?

How do you create one?

This is a quick read about buyer personas in which you will also find a Buyer Persona Template that will make your marketing life easier.