A Growing Love for Our Furrends

Three weeks ago, we caught up with Fiona Bowler, a historian of World War II and Cold War history and the proud pet parent of Reg, a mischievous cat who decided to cause a little chaos in the middle of our chat. As Reg zoomed around the room, Fiona quipped, “Chaos is the way forward.”

At Furrend, we see the same joy and connection that pets bring to every household — whether they’re making us laugh or comforting us during tough times. From dogs and cats to birds, reptiles, and even fish, all pets bring a special kind of joy into our lives. And it turns out, the pet industry is booming as people worldwide discover the magic of having a furry, feathered, or even scaly friend.

In 2023, the global pet industry hit $320 billion, and experts predict it’ll grow another 25% by 2030. That’s over $400 billion being spent on our beloved pets in just a few years. From premium food and grooming services to vet care, OTC medicine, and quirky toys, pets are becoming an even more integral part of our daily lives — and the numbers prove it.

And it's not just about owning pets — many people are turning their pets into social media stars. According to the New York Post, 1 in 4 pet owners wants their fur baby to go viral. The rise of stars like Moo Deng and Pesto shows that this trend is only gaining momentum.

The pet industry isn’t just growing — it’s transforming. Pets are family members who bring joy, improve mental health, and unite us. With more pet owners embracing the idea of turning their pets into social media stars, this booming industry shows no signs of slowing down.

At Furrend, we’re excited to be part of this journey. We’re building Furrend for the 198 million pet content creators in a $320B+ market — and we’re just getting started!