Growth July 3, 2020

A launch mistake you should avoid

Chris McCormick @chr15m

Here's a stupid mistake I made when launching the other day: no email newsletter signup.

There were 20k hits on the site, but only a handful signed up to hear about updates in the future. Why? To reach the form they had to take the following steps:

  • Read the front page.
  • Click "try it" to launch the app.
  • Create or edit an app.
  • Click the app menu.
  • Click the "publish app" link.
  • Read the publish placeholder copy.
  • Enter their email.
  • Click the confirmation email.

Way too many steps. I should have obviously had a signup on the front page. Duh. Oh well. Live and learn.

Don't make the same mistake I did!

  1. 2

    Ouch! At least you caught it early on rather than six months later.

  2. 2

    Done the same thing with got a lot of views but didn't optimise it at all, just launched quickly.

    Spending a few hours to optimise the funnel is always worth it.