A lot of founders are spending 8 months building SaaS products nobody asked for.
And honestly…
AI is making this problem worse.
Because now it’s easier than ever to build fast.
Which means founders are shipping features faster…
but validating slower.
I’ve seen people spend weeks on:
AI integrations
fancy dashboards
complex workflows
scalable architecture
beautiful landing pages
…before getting even 10 real user conversations.
That’s backwards.
Most users don’t care how advanced your stack is.
They care about one thing:
“Does this solve a painful problem for me right now?”
Some of the fastest-growing SaaS products today are surprisingly simple.
But they:
solve a painful problem
target a specific audience
communicate value clearly
launch early
iterate aggressively
The biggest mistake founders make isn’t building too little.
It’s building too much before clarity.
A boring product with strong distribution usually beats an overengineered product nobody understands.
Curious:
What’s something you spent WAY too much time building that users barely cared about?
