❤️ A love letter to SaaS

SaaS,

It's complicated I know.

But... I think I love you.

It was hard to say it at first. After all, standard services! The pay cheque was so large. The chunks of revenue. I could take holidays off the back of a few days work.

When people told us to focus on a SaaS model, I hated the idea. Why would I trade juicy cheques from consulting gigs for trickles of revenue? Why would any sane person do that?

And it was so hard at first.

I was naïve and thought that if I could sell £20-30K at a time in services, selling £9 a month would be a cinch.

But wow.

People are careful with those CVC codes eh?

CAC:LTV was a cruel cruel master for a long time.

It hurts sometimes, I've got to be honest.

When a user churns, SaaS, I'm just not sure I can take the rejection. After all, I worked so hard to make it work for them. Retention? More like Retension.

AMIRIGHT?

But then... just yesterday morning, I remembered why I love you.

Bleary eyed, I roll over in bed, pick up my phone and Stripe tells me:

A user who trialled yesterday subscribed to your top annual plan.

SaaS, I want you to know, if you're willing to work at this, so am I.