A new landing page inspired by other digital products
I just redesigned my landing page for TheBootstrappedWay.com inspired by a couple of similar digital (info) products.
I've noticed most digital products have more or less this structure:
- Preview of the Airtable database
- Social proof (testimonials, logos)
- Agitate the pain
- Show the solution (the product)
- Pricing
- FAQ
- Other resources/contact details
Any examples of good landing pages selling digital products?
It's a good flow / story that you tell. Congrats!
This might be a personal thing, but the airtable is maybe a bit confusing. Not because it isn't good, but just has a lot of info w/o context thrown at you.
I could be in the minority here so feel free to ignore.
Hmm, interesting feedback, @MrJustinF. So you're saying that you'd prefer having some screenshots with explanation rather than an Airtable as a preview?
Hm, maybe? I dunno, the airtable interactive component does have a cool factor to some degree. But for me personally, I'm like "woah... this is a lot of info".
What would maybe do well is having a positive result listed as a result of the product. The product is one thing, but how do ppl use it for maximum benefit? People buy benefits, not products.