A (possibly) unmet opportunity

I’m not going to build this product. (My hands are full, and I’m wary of building a marketplace.) That said, I think there’s an opportunity for someone else to.

My friend and I are working on Emetti. A notable part of this is the newsfeed. This feature is useful for highlighting product updates, special offers, and other news. You can see the kind of content that goes into a newsfeed on this site.

One thing I’ve noticed while working in this product, is that while some companies see the value in it, few have the resources to stay on top of content. As such, we’re often asked to help them come up with story ideas, write posts, and prepare associated graphics. (Curiously, this work pays out better than the tool we built.)

It strikes me that a lot of overwhelmed business owners have this problem in common: They don’t have enough time to note what they’re doing (either on a newsfeed like this, or on social media). That said, this information is important for bringing visitors back to their website—and seeing that they’re doing interesting things.

So, I think there’s probably an opportunity here to offer a productized service in which you offer to help a business produce a set number of stories a month. I think this goes beyond just writing articles—and would need more focus on the content strategy/calendar piece.

I don’t consider this an easy business to run. However, from the few I’ve talked to about it, there seems to be a general tone of “please do this and take my headache away.”