A practical guide to building media relations

PR.co did a very extensive write-up on all their tips and advice to build a media relations strategy, build a media database, storytelling and how to work with the press.

Here's everything they cover:

• How to build a media relations strategy

  • Establishing the foundations of your communications
  • Establishing your messaging
  • Modelling your strategy

• How to write to get your story picked up

  • Storytelling with writing
  • Storytelling with visuals
  • Storytelling with voice and audio

• How to build a network

  • Monitoring your industry and building a press list
  • How to connect with journalists

• How to get coverage

  • Pitching: How journalists like to be contacted
  • Inbound PR: Make your news findable in an online newsroom
  • Beyond the press release; holistic PR

• How to work with and respond to the press

  • The art of spokesmanship
  • Preparing for interviews
  • What to do if you find yourself in a crisis situation?

• How to measure your PR efforts

  • Setting goals and measuring results
  • Common problems with measuring results

The complete guide is at https://www.pr.co/media-relations