A pricing question that works

In my experience as a product leader and entrepreneur , I found asking pricing based questions to be really difficult. Often, the responses are inflated as the person on the other side gets very conscious of not looking cheap or trying not to offend you.

A tip from the book "Monetizing Innovation" has been really helping me as I am trying to validate pricing for my iOS app 6000 thoughts is below:

Tell your participant that you are seeking to do a quick exercise with them and then ask them:

Q: Based on your understanding of the product, what would be an acceptable, expensive and a prohibitively expensive price for the product that you would pay? (Push to receive 3 numbers, not just one)

Follow this up with
Q: and what are you paying this price for (what value are you expecting for this?)

The responses are fascinating, both because price and value perceptions are truly remarkable but also you will find people increase their acceptable price numbers when they understand the value your product creates for them.

Hope this helps indie hackers price well and not leave money on the table :)

PS: If you would like to try my app, 6000 thoughts, (currently free) - you can get it here https://apps.apple.com/de/app/6000-thoughts/id1610147697?l=en