I've recently been working on building a community of Beta users as part of my day job. Essentially a subsection of the larger user base we can engage with regularly, test concepts and general bring along for the ride.
Luckily we don't have a shortage of users to reach out to, but I've been struggling to find a way to keep them engaged and develop a sense of comrade. This feels especially important to its success as the company in question is one that has traditionally been a black box and trust amongst users is a genuine problem. It strikes me as well that this could be a way to help engage and keep those 1,000 true fans (https://kk.org/thetechnium/1000-true-fans/) I've heard so much about.
There is of course tools like twitter, but I see those as more reactionary tools. The closest example of what I'm thinking about is Station's Community (https://community.getstation.com) and roadmap (https://www.notion.so/Station-s-public-roadmap-030f47e10b36450f91377035949b51ba). I've seen some companies also use Trello for this purpose.
So to cut my rambling short I guess my questions to y'all are:
Is this problem of creating and nurturing a community around your product something you've encountered?
If you have encountered it how did you solve it?
If you did solve it was it worth the effort?