A quick list of types of influencer marketing campaigns
Working with influencers is hard enough as it is, so most brands opt for standard sponsored content in their collabs.
But that's not the only type of campaign.
I created a quick list of the other types of influencer marketing campaign you can use to grow your project.
Long-term ambassadorships - Create content using an always-on strategy
Social media takeovers - Influencers take over your account & share with their followers
Events - Invite influencers to your event to snap behind the scenes pictures
Competitions - Create competitions for influencers followers for liking/sharing your content
Giveaways - Give influencers swag to give away to their followers
Discount codes, Affiliate and CPA deals - Let influencers share in the success with trackable links
Let me know if you have more types of campaign you’ve run and how they’ve gone.
This list is part of a bigger article with a bunch of successful campaign examples. Check out the full version here:
Great insight. Which industries have you found to be most successful with influencer marketing?
Generally speaking any industry with a physical item should be able to use influencers and see success. As @atymic pointed out, targeting any industry that sells to females is generally going to work well.
What may be a bit more surprising is that we've seen brands like DIY tool retailers or large food brands see a lot of success with influencers.
The most important aspect we've found isn't so much the industry. It is the quality of the content and how targeted/engaged the influencer's audience is.
I think the ones that can be marketed to females are typically the ones that are most successful. Or, at least almost every sponsored post is a beauty, diet, skin, etc product.
The other ones that I see a fair bit are clothing, but it's really hard to differentiate when anyone can crank out tees.