A simple LinkedIn prospecting trick that improved our lead quality

If you are trying to sell to agencies, consultants, freelancers, or service providers on LinkedIn, do this:

1. Do not start with “Industries” filter in People Search (https://www.linkedin.com/search/results/people)
   
   For example, if you sell AI UI/UX design tools to agencies, using a broad industry filter like Design Services, or Software Development often gives you noisy results.

2. Start with the “Service categories” filter instead - LinkedIn gives you far more granular and numerous options there, which often makes it easier to find people based on the actual services they offer.

   Search for service categories like Graphic Design, Web Design, Web Development, or User Experience Design (UED).
   
   That gets you closer to people who actually do the work your product helps with.
   

3. LinkedIn is scarce and it is important to find the right leads with the highest intent.

   Do not prospect broad. Prospect right.

If you do LinkedIn outbound, comment with one filter or trick that has improved your lead quality

PS: We are building networkhq.io