A Step-by-Step Guide from Zero to Launching My Product on Product Hunt in 4 weeks

Hi! I’m Mariia.

Before now, I started at least 5 startups but didn’t finish any of them for different reasons. Yes, I had a successful startup that I sold, but still, after unsuccessful attempts, I don’t feel confident in business. I kept delaying and always adding something more, and then I was afraid to show it to the world. So, I decided to fight procrastination and use the “quick start” method. Now, I plan to go from zero to launching a product on Product Hunt in four week.

Here’s my simple plan. I have a more detailed plan for each part but I’ll share it later in my articles and tweets @Mariintheworld. Please follow me if you’re interested.

First week: December 18–24

Pick a product to sell. I told I made at least 5 projects, but I left them all. Recently, I created 2 projects and I think I’ll focus on one of them. There are an AI marketplace and a Pomodoro Timer. I need to choose one.
Think about why people would buy it. Both products aren’t finished and have problems. I need to decide what special feature selected product will have.
Work on the first simple version of the product (MVP).
For promotion:
I’ll promote without spending money because I’m good at it. I had a sucsessful business where most of the sales were made through social media.

Here’s what I will do:

Write articles on my website and share them elsewhere.
Start using Twitter and make tweets from my articles.
Make short videos for platforms (Youtube, TikTok).
Build my own website.
Next time, I will share a detailed and specific plan for growing my Twitter following from 0 to over 10,000 subscribers.

Almost forgot, today is the first day of my plan.

Second week: December 25–29

Keep promoting: write more articles, grow my Twitter, and make more videos.
Finish the first version of the product (MVP).

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I plan to take a short break for a celebration and some rest from December 29 to January 7.
— — — —

Third week: January 8–14

Continue promotion: more Twitter, videos, and articles.
Get ready to launch on Product Hunt and other similar platforms. I read a lot of materials online and also learned from my friends about their launches. I have a rough plan in my mind, and I’ll create a detailed plan later. Of course, I’ll share that too.

Fourth week: January 15–21

Launch the product on Product Hunt and other sites.
Look at how it’s going and what can be improved.
Fix any problems.
Keep promoting: continue with Twitter, videos, and articles.
Start selling. Depending on the results, I might list it on app.acquire.com

If you want to know my skills, here are my strong ones: data analysis, marketing, project management, Python language.