A story of how we built the best landing page ever

In March of this year, I built the best landing page ever as I thought back then with my partner Ali, and I remember that we spent more than a week arguing about stupid things like colors, illustrations, and images 🤦‍♀️, we were below the beginners level. We didn't know anything about positioning, landing page copywriting, or sales skills but after all, we launched our landing page to some friends to gather feedback, but most of them didn't know what the hell is our product (it was not clear at all) 😎.

I spent more than 8 months learning and building landing pages for Frontendor (UI library for landing pages built with Bootstrap) and made more than $5000 through my landing page only. So, I think I have some experience that can help you as a product maker.

Let's get started!

If you don't have copywriting skills, don't write your landing page copy (don't think it's an easy, or simple task).
If you can't hire a copywriter, then learn copywriting, and practice it (Stay away from Youtube videos, go and buy a real course or books).
Write first, design later: the copy you write is what converts visitors to users.
Don't change text because it doesn't fit with your design, especially if you have spent some $$$ hiring a professional copywriter.
Your landing page must be clear before everything else, so seek clarity first, but it doesn't have to be clear to everyone (including your friends and family).
Design is so important too, it makes it easy and enjoyable to read what is written on your landing page. Also, good design makes your product look professional and trustworthy.
Use headlines to catch the eyes and paragraphs for details (every copywriter knows that).
Trigger emotions with words: humans make decisions based on emotions. You marry the girl you love, curse anyone who makes you angry and eat when you feel hungry, and the same thing happens in sales (don’t use logic in selling).
Don't launch a landing page without testimonials (real testimonials of real people).
Take decisions based on data: If you have a landing page that converts, don't change anything on it unless you have enough data to justify your decision.
The landing page is built for one purpose: showing your product and the values it provides in a strong offer so your targeted customers understand your product and its value quickly and decide what to do next, not to impress your friends and family.

The end 👨‍🏫

I still have more things to say but maybe in another post.

Rob has made a detailed book that may help you (not an affiliate link, and I don't have any benefit from sharing this)
https://onepagelove.com/100-tips

Also, if you need a landing page, you'll need to test different designs and copies quickly, that's why we built Frontendor (UI library for landing pages built with Bootstrap).

Thank you! and don't forget to leave a comment about my notes.