2
3 Comments

A tweet about my AI dev tool hit 250K views. I didn't even have a product yet.

A few weeks ago I tweeted a demo of a tool I'd been building for myself, an autonomous coding agent that runs while you sleep. Describe a feature, walk away, come back to a PR with passing tests.

I posted it mostly for my existing audience (I'm a bootstrapped SaaS founder, been building and selling software businesses since 2011). Figured maybe a few hundred people would see it.

It hit 221K views (300k across a couple tweets). 1,400 likes. 2,500 bookmarks.

Here's the thing — I didn't have a product. I had a tool I built for myself and my co-founder to use internally across our portfolio of products at Wildfront. No name, no website, no waitlist.

Once I saw the tweet taking off (the morning after I posted it) I scrambled. Within hours I had a name (RalphBlaster), threw up a landing page, and added a waitlist. 750 people signed up.

Then I actually had to build it. Went from internal tool to real product in about three weeks.

What I think worked:

  • The demo was real. Not a mockup, not a pitch deck. An actual screen recording of the tool doing its thing. People could see it working.

  • Timing. AI coding tools are a hot topic and people are curious about what actually works vs. what's hype.

  • I didn't try to sell anything. The tweet was just "look at this thing I built." No CTA, no link, no pitch. The demand came to me.

  • I moved fast when it mattered. Could've sat on it and let the moment pass. Instead I got a waitlist up same day.

What I'd do differently:

  • Have the landing page ready before posting. I left signups on the table in those first few hours.

  • Better capture on the tweet itself — I added the waitlist link in a reply, but a lot of people never saw it.

Takeaway for other founders: If you're building tools for yourself, show them to people. The stuff you build to scratch your own itch is often exactly what others need. And if something starts getting traction, move fast — that window doesn't stay open long.

But the bigger lesson is:

I've been doing this for many many years and I've tried nearly every approach — from spending two years on a product before launch (huge mistake early on) to launching things within 24 hours, to things like this where I seriously had zero intention of turning this into a product. Instead I accidentally ran into the demand.

You really never know what's going to hit. Even the things we feel most passionate about or most convinced will do well often don't, and vice versa. So the lesson is truly to make a lot of small bets.

Happy to answer questions about the build, the launch, or what autonomous coding agents actually look like in practice. You can check out RalphBlaster — it's live and taking new users.

I also co-run Wildfront, and we have an amazing community and portfolio of bootstrapped SaaS products. If you're a founder building in this space, come join us.

posted to
Icon for series Wildfront
Wildfront
on February 6, 2026
  1. 1

    yamamoto7's question about the 750 → launch path is exactly where most founders lose momentum.

    The pattern I've seen work: you don't need to talk to all 750. Talk to the 15-20 who signed up and then emailed you unprompted asking when it's ready. That self-selection signal is gold.

    Mac's internal usage gave him the thesis. The waitlist validated demand existed. But the people who couldn't wait? Those are the ones who'll tell you what actually needs to work on day one vs what can ship later.

    The real insight here is what Mac mentioned about "small bets" — most founders get this backwards. They think viral validation means "build everything now." It actually means "ship the absolute minimum that delivers on what made the demo resonate, then iterate fast with the people who are most impatient."

    The demo showed autonomous overnight coding. That's the promise. Everything else can be rough edges.

  2. 1

    "I didn't try to sell anything" — this is the part most founders get wrong. The moment something feels like a pitch, engagement drops.

    I've noticed the same pattern: showing what you're actually building (even if rough) generates more genuine interest than polished marketing. People can smell authenticity.

    The "small bets" framing is spot on too. After 14+ years you've internalized something that takes most founders too long to learn: you can't predict what will resonate, so optimize for volume of attempts, not perfection of any single one.

    Curious about one thing: with 750 waitlist signups, how did you decide what to prioritize for the initial launch? Did you talk to any of them before building, or did you already have a strong thesis from your own usage?

  3. 1

    Funniest part was you were saying, "Should I even post a video about this?"
    And we were like "heck yeah dude what's the downside"
    Then it blew up.

Trending on Indie Hackers
From building client websites to launching my own SaaS — and why I stopped trusting GA4! User Avatar 40 comments I built a tool that turns CSV exports into shareable dashboards User Avatar 36 comments The “Open → Do → Close” rule changed how I build tools User Avatar 32 comments I lost €50K to non-paying clients... so I built an AI contract tool. Now at 300 users, 0 MRR. User Avatar 25 comments $0 to $10K MRR in 12 Months: 3 Things That Actually Moved the Needle for My Design Agency User Avatar 23 comments Everyone is Using AI for Vibe Coding, but What You Really Need is Vibe UX User Avatar 23 comments