A unique subscription platform for creators. Roast my landing page!

Hey Nick,

Quick thoughts:

• I don't understand what the product is until I read the testimonial from Dana, so you should make the header and sub-header clearer to reduce bounce rates.

• I think you need to be clearer about the value that creators would get., e.g., "Your audience will love it and are more likely to read it!" would change into the actual tangible benefit the creators will get.

• I think you need to be clearer about how it works. I'm pretty much in the dark on how it works and the pricing.

Hi Nick,
First off, as a lover of handwritten letters, I LOVE the concept of StampFans!

I wrote an IH post breaking down how to write and format the copy but here are the highlights for the above the fold portion of your landing page

For your header: How do users get value from your product?
→ what core desire does it fulfill?
→ what core fear does it help them avoid?

What are users’ first reason for NOT using StampFans?
→ tell them why they’re wrong (like you would in a 1:1 conversation)

I'm guessing a comparison to their current email system, so like other people have mentioned I'd give a numerical response to the comparison between email and physical mail

Write that in 3 sentences for your header:
Core desire, fulfilled. Core fear, avoided. First objection addressed.

For your subheader: Explain how your product does everything promised in the header

How does your product provide value (check your features list)
Specifically, what features provide the value you mentioned in the header?
And what features or functionality answer their objections?

Write those answers in 1-2 sentences for your subheader.

CTA's
I'd change the primary CTA copy to:

• "Start sending your newsletter in the mail"
• "Start snail-mailing your newsletter"
• "Mail your next newsletter"

or something that links action + desire/value prop

And the secondary CTA copy to something like this:

• see how much you could make switching to snail mail
• the StampFans money-making proof
• calculate your snail-mail money making
• calculate how much you could make with Stamp Fans

with the money phrase hyperlinked to the page section (shown above with italics)

"estimate earnings" sounds a little cold for such a warm and fuzzy product

For all your copy I'd write in a warm cozy tone of voice, mimicking the joy of receiving something in the mail.

I also created a landing page copywriting worksheet that walks through is a step-by-step guide to your above-the-fold copy in <2hrs.

Let me know if you have any other questions! happy to help!

I won't comment on the viability of this project - it's obviously something like substack so the market exists and has been validated - the snailmail part is novel but could work!

On the landing page I would try to better illustrate what you do instead of using those rather ugly images i.e. next to "Connect in a deeply personal way."

✅Good job on testimonials
✅Like the little calculator too

🚩Make pricing more clear
🚩No data points on viability of this over e-mail and benefits

Keep at it! GL

Hey Nick ! I like this unique idea of sending newsletters by email.
However, please think through these frictions.
Subscriber -

1. Why would a subscriber give you their mailing address for a newsletter? Why would they give their mailing address which will expose where they live. People are hesitant to provide email addresses.
2. In a world where we get everything instantly. How many of these fans will be willing to wait to get the snail mail?
   3)If the mail is not deliverable or a fan moved to a different address. How will they still get the newsletters?
   Creator-
3. Say, for instance, if a creator has 1000 fans, how much it will cost a creator to send a snail mail to these 1000 fans living in different parts of the country?
4. The creator can connect with their fans almost weekly from other similar platforms. But if they have to do the same with snail mail, their initial cost will increase, and there will be a hassle of angry fans who will complain about not getting the newsletter by mail.
   How will be the customer service handled in the scenario mentioned above?
5. The landing page doesn't give much information about how it works?

Hi Nick,

Adding to what others said:

Here is a headline:

• Stampfans sends postal newsletters to your fans.
  We do the sending. You do the writing. You make good money.

Another quick thought: wouldn't you have a landing page for creators and subscribers. Furthermore, how do subscribers discover newsletters? You can take a look at the homepage for Substack for inspiration

If you need more help lemme know. I will be glad to help you with the landing page.