April 25, 2019

About my not so exciting launch day and the power of a inspiring people

André Pena @andrerpena

Alright. I launched https://remoted.io 2 days ago and everything went much different from what I thought it would go.

I build a job aggregator for IT professionals and I know this market exists and a lot of people use it, so, it's not like I'm launching something completely new. I know there is demand.

I also know there is a lot of other very very similar products but I made sure to have at least some features that sets https://remoted.io apart. For example search filters. I put a lot of effort on it and the other aggregators I saw don't have it. My API is also really good but this is not UX so I understand it wouldn't drive users much.

Anyways. Nobody could care less. I failed on Product Hunt, Reddit for remote workers, Hacker news. Basically anywhere. Except one.

I'm a Brazilian living in Germany and there is not a lot of Brazilians building stuff, to be honest. I wish there were more. So, after I was convinced everything was lost, I went to the Brazilian Reddit community and posted this (In portuguese): https://www.reddit.com/r/brasil/comments/bggtm6/brasileiros_do_reddit_eu_criei_um_website_para/

This post had a completely different vibe from the ones I posted before. On the previous posts I was just saying: "Hey guys, I made this product and this is why I think my product is better.". When I went to the Brazilian community, though, I took a completely different approach. It was more like "Hey fellow Brazilians. I know not a lot of Brazilian people are building stuff but I'm trying. This is the website I did, and it can help you land a job to work outside Brazil without leaving your country. By the way, I managed to land a job in Germany and, if you are interested, I can tell you how".

The response was amazing. 416 upvotes (For the Brazilian community, this is a lot), 111 comments and 1 Reddit Silver. I could not have predicted this in a thousand years.

Now, looking in hindsight, this is what happened: Brazil is full of talented people (sorry, I'm biased) but the economy is stagnated. A lot of people are planning to leave the country, specially developers because of the high demand abroad, especially in Europe. And a lot of people are looking to work remotely.

Because I have a lot of experience already (I'm 34 and I started with 21) and because I have experience working remotely and also moving to Germany, I managed to be a source of inspiration to my fellow countrymen. Seriously, it is extremely satisfying. A truly enriching experience for me. I'm sure that I managed to inspire people and, also, to get some promoters. I'm feeling super motivated to continue ❤️

TL;DR: After, launching a remote job aggregator and failing to promote it on day 1, when I thought that everything was lost, I found that the Brazilian community would love my product and my story and I had one of the best experiences online I ever had.

#fyi

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    On the previous posts I was just saying: "Hey guys, I made this product and this is why I think my product is better.". When I went to the Brazilian community, though, I took a completely different approach. It was more like "Hey fellow Brazilians. I know not a lot of Brazilian people are building stuff but I'm trying. This is the website I did, and it can help you land a job to work outside Brazil without leaving your country. By the way, I managed to land a job in Germany and, if you are interested, I can tell you how".

    Here's my take.

    First time around, it was all about "you". You made a product, announced that you want your audience to agree with your belief that it is better.

    But the next time around, you evoked their emotion by telling a story and facts. You made it relatable. You were talking about them - their lives and mentioned how the website can better their lives. IMO, it was personal and felt honest which is why you got a better response.

    You understood where you went wrong before you did it correctly the next time.

    If there is one thing that stands out from several such stories I've read and come across so far, it is this - things catch on when it is more about "them" and not "you".

    Thanks for sharing your experiences @andrerpena. Go get them.

    1. 1

      Hey StartupHubs, I really appreciate your feedback.

      things catch on when it is more about "them" and not "you".

      This is a very good phrase to remember.

      That is totally true. When possible, it yields much better results make a product placement in the shape of a relatable, good story, then it does for posts that look like an impersonal ad. People like stories.

      Great learning experience! Thank you again.

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        I understood it the hard way as well. Happy to share and glad you found it useful. Do well @andrerpena 🚀

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    Great resourcefullness. I bet there are more Brazilians who need the info then know about it now. Schools? Local meetups?

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      Thank you. That's complicated because I don't live there. Bit it was interesting because now I understand this Remoted has a lot of appeal in developing countries because of the chance of landing a high paying job. I will adjust my marketing strategy

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    Hey, that's really great and interesting to hear.

    It shows the importance to keep trying.

    And also, it's so much easier to understand things in hindsight. Your website for tech and indie hacker type people is not such a new concept to them, so they will likely to pay as much attention to it.

    Who else would love view your website as really handy?

    For example, we have an accounts person in my business, she absolutely loves her job atm (remote working, choose your own hours, great/positive work culture, etc). Her previous job was not like that and it wasn't good for her or her family. I can imagine people like her would love to find a place for remote type jobs easily.

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      Rosie, thanks for your reply and a huge kudos for your super successful company, Ministry of Testing.

      Yes, that's right. It is super important to find the right channel to reach to people to whom your product would be helpful. What I learned was that, for my surprise, the Brazilian community was much more likely to hear about my product than the Remote Work community (the obvious marketing choice), not necessarily because my product is worse for the Remote workers, but more likely because they already have their source of remote work and, when people are satisfied with their options, they don't care much about alternative. This is normal human nature. Maybe people like the accounting lady you mentioned would be more interested (even though for now, no accounting jobs =))

      I'm a tech person that thought I knew everything about marketing to tech people because I know where tech people are, but I've been proven wrong. The important thing is to recognize it and keep growing and sharing our experiences to inspire people and, at the same time, grow our audiences and businesses.

      Thanks again and I wish you even more success!