67K impressions in 2 days from a single Daily-Dev post — here's what happened

That’s a really interesting result. I hadn’t come across Daily Dev before, but I’m going to explore it. The difference between the reach and the number of paying customers is especially useful context. Thanks for sharing.

Would help to know where the 67k splits into clicks and signups — those are
two different problems. Low click-through means the hook isn't landing, low
signup-after-click means the product page itself isn't closing. Different
fixes for each.

The 67K is the vanity number; the one that actually matters is hiding between "11K developers reached" and your landing page. Impressions on a feed cost the viewer nothing, so they tell you almost nothing about intent. I'd want to know: of those 11K, how many clicked, and of those, how many reached the point in your flow where they'd have to sign up or pay — that drop-off is the real story, not the impression count. In my own launches I've learned to treat reach as the easy part and activation as the whole game; a smaller channel that sends 200 people who genuinely try the product beats 67K who scroll past. Do you have the funnel from impression → click → activation, even roughly?

​Absolutely spot on with this. Distribution and user intent are where the real battle is won or lost.
​I’ve been running some local SEO and lead-generation experiments over the past few weeks, specifically focusing on fast indexing techniques, mobile first layouts, and intent focused CTAs on local niche sites like ....
​One huge takeaway from testing different landing page frameworks is how misleading raw impressions can be. You can easily drive traffic or rank for broad terms, but if the messaging doesn't immediately match the user’s exact intent at that precise moment, the conversion drops to near zero. Moving call to actions above the fold and streamlining the path to a quote request made a night and day difference in getting actual calls versus passive visitors.
​Really appreciate you sharing this breakdown it’s a solid reminder that volume means nothing without alignment.

67K impressions + 0 customers: this is the realest post on IH right now. You've proven distribution works. What's unproven is whether developers who read about TourKit on daily.dev wake up the next morning thinking "I need to add a product tour today."

That's the difference between an audience and a market. The daily.dev crowd reads about dev tools because they're curious builders — the same reason we all browse IH. But the person who pays $19/month for TourKit is probably someone who just had a user complain "I can't figure out how to use this." They're in pain right now, not browsing.

One test I'd run: instead of linking to your landing page, link to a single-page "Is your onboarding losing users? Score your SaaS in 60 seconds" tool. Capture email. Then pitch TourKit to people who scored poorly. 67K impressions become a funnel, not a firehose.

Getting attention is one milestone but turning that attention into users is a different problem.

I would spend some time talking to the people who clicked but did not sign up because they probably have the answers you need.

Those conversations might be more valuable than the next 60K impressions.

67K impressions and 11K unique developer views purely organically from daily dev is insane reach! It really shows how targeted developer communities can outshine broad platforms for distribution. Now the real fun begins: tweaking activation and messaging to turn all that top-of-funnel dev attention into conversions. Great milestone!

The gap between distribution and conversion is where most developer tools actually die. You've nailed the harder part - getting 67K real developers to see your work. But that 0 paying customers line is the real test.

The question worth obsessing over: what's the actual friction converting those 67K impressions? Is it that:

• Your pricing tier ($19) doesn't fit their budget cycle?
• They don't have an onboarding problem yet (common with product tour tools - the need feels optional)?
• Or daily.dev traffic is highly valuable but not necessarily purchase-ready?

Product tour SDKs have a unique problem: they solve for a later-stage problem. Your customer needs to first have product-market fit, users, and onboarding as a measured pain. Someone browsing daily.dev might love your tech but not have that problem live yet.

The honest path forward might be pivoting the motion from "here's a tool" to "here's a tool if you're already shipping to paying users." That's a much smaller audience but a vastly higher conversion rate.

Calling every impression a qualified developer is too generous; many developers consume tooling content without any intent or authority to buy. The next test should target founders or product teams already struggling with onboarding and measure installs or completed tours, not feed exposure.

your post is ai written

That's wild reach for a single post. What made you decide to go deep on that particular topic vs. your usual content mix?

The interesting signal is that distribution worked but the business outcome didn't move yet.

What would convince you that the bottleneck is conversion after exposure, rather than that the audience reached through daily.dev isn't the right buyer segment for TourKit?