Achieved 62% user activation in first 2 hours of signup. 232 signups in 2 months.

3 months back I posted that we are starting to work on Mobile App and discussed pros-cons of choosing Flutter.

App went live on 1st October. Here is the breakdown of what we did for signups and activation -

1. We started by sharing with friends and family to get feedback. First 7 days.

Feedback - Signup process sucks. Needs work.

2. We updated the app with single click signup from Google. This required work on Backend (Django/Redis/Postgres).

Our download to signup ratio reached 90% after this point. We were happy.
After a week we realized a lot (35%) of users do now have Google listing when they signup using Google and we lost them on screen -1 of App as we did not expected this number to be so much!

3. Week -4 we pushed update that allowed people to search and claim the listing on the App. We made sure that we made this easier on our App compared to Google's app.

Things started getting hot. We spend first money on marketing in form of Google videos from Local influencers. Here are few links -

https://youtu.be/ujCvuPEFSE8
https://youtu.be/yMsARh14mWk

As you can see, we got few hundred views and around 14 downloads only. We spent around USD100. So failed.

4. We realized that our videos should talk about promoting business, getting more customers and business instead of micro problem of Google reviews. So pushed more videos.
   Some links here - https://youtu.be/yMsARh14mWk

5. Since then were are getting 15+ signups everyday and 62% of users end up sending review requests from App within first 2 hours.

Do have a look at Foore app - https://play.google.com/store/apps/details?id=in.foore.mobile

Feedback welcome :)