Want to get more paying users? I've read over 300 tech news articles over the past week and identified 3 opportunities:
What headlines work in 2021? BuzzSumo, a tool that allows people to find out what content is popular on any website, analyzed 100 million of them and found the patterns among the most successful headlines.
Communities are a great acquisition channel for getting your first users. Twitter's new feature that will allow its users to create and join communities.
Live audio = the newest content marketing format. Discord just released a feature to enable live audio rooms and Spotify has acquired a Clubhouse-like competitor. Find out what this means for you.
Buzzsumo just released a study where they analyzed 100 million headlines across Facebook and Twitter.
The findings: What worked in 2017 isn't working now. For example, curiosity-based headlines worked well on Facebook 4 years ago. However, guidance-based headlines ("how you should X") seem to drove far more engagement now.
What this means for you: Things are changing fast. This sentence from the original articles summarizes things well:
...on Twitter, only two of the most popular headline phrases have remained the same since 2017.
If you do any sort of marketing, you write headlines. Read the full study and you'll discover many surprising insights on the types of headlines that drive engagement.
Jane Machun Wong, an independent analyst, has tweeted a screenshot showing that Twitter is working on their own version of Facebook Groups.
Some facts: In my Zero to Users research on acquisition channels that work for founders, I found that communities (Reddit sub-reddits, Facebook groups, etc.) to be particularly effective.. Take ManyPexels, an unlimited graphic design service, and how they got their first users:
I posted the site on a few Facebook groups for entrepreneurs, and we made our first sales (about $1,500 in one day).
We got our initial users solely via niche Facebook groups of entrepreneurs and startups. I joined many Facebook groups and wrote a post asking for feedback on ManyPixels and our value proposition. My message basically was, "Hey guys, here is what we do, would you be interested in this? Yes/No/Why not?" I also experimented by promising that each person giving us feedback would have a promo code. This worked well — lots of people commented, and this was a small hack that got us a lot of buzz.
What this means for you: If Twitter launches communities, and you're early enough in the game, you can not only join them but create new ones (successfully) as well. If we look through Twitter's history of past releases, when Twitter is launching a new feature they also provide a way for users to easily discover it (like with Twitter Fleets).
A similar (recent) example: Just look at Clubhouse and how the biggest clubs right now are from users who were the first to join. This caused an interesting growth loop: When new users joined, they saw the clubs and joined. Clubhouse saw the increased number of members, causing them to show them more to new members, etc. Being an early adopter pays off.
Everyone is working on adding live audio rooms to their platform. Discord launched Stage Channels just a week ago. On Tuesday, Spotify has acquired a live audio app a week ago and announced plans for a new audio experience:
Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform...
For Discord, here's how their Clubhouse-like feature currently looks like:
What this means for you: Live audio chat is here to stay. Clubhouse defined the format, and now everyone is trying to copy it.
Like with any other feature, once these platforms launch live audio, they will give initial exposure to people who use them. So, if you've ever struggled getting traction on Spotify, Twitter (once they release Spaces to everyone) or Facebook (when they release audio rooms), try hopping into live rooms and see what happens.