Acquiring new users is a topic that keeps founders up at night.
This week I've done the hard work for you, analyzing 1500 tech/marketing news from last week and identifying the top 3 opportunities that can help you acquire more users from new/existing acquisition channels. Here they are:
LinkedIn recently published a study on the InMails, LinkedIn's name for their internal messages, that get the best response rates. The blog post specifically targets recruiters, but the LinkedIn data from the post is taken from all InMails sent on the platform.
Here are some insights from the report:
There was a huge correlation here. The longer the message was, the less likely it was to receive a reply.
The reply rates were pretty stable on Mon-Fri and Sunday. Saturday was the outlier here; the reason was probably because people were taking a break after a long week of work.
Yes, personalized email work. Don't copy and paste your message then blast it out.
This is true in almost every niche. For example, ads that target high-intent keywords do significantly better in terms of conversion vs. Facebook ads, for example. The main reason is because people are actively working for whatever your providing.
What this means for you: If you want to send messages that get replies, make them:
In my research, I've identified several founders who had success with Microsoft/Bing Ads over Google Ads. One of them was ArkServers ($20k/mo), a game server hosting company:
Google ads for juicy search terms like "ark server hosting" turned out to work extremely well, and Bing ads were pretty good too. The cost per conversion with Bing was half of that with Google,...
Of course, the volume isn't there, but Bing's advantage is that is costs less than AdWords which means you can get started with PPC on a budget.
Last week, Microsoft published a few updates to Microsoft/Bing Ads, including:
The opportunity: If you have a product and you can demonstrate what it does via video, then video extensions might be a good idea.
Google Ads only has image extensions are still in beta, and no video extensions are currently available.
Figuring out how to use video extensions for your Microsoft Ads can lead to increased CTRs and paying less for your per-click campaign.
Apple just released iOS 14.5, along with ATT.
Apple, however, appears to be working on adding a new ad slot for Apple Search Ads. This could greatly expand their inventory and the number of potential advertisers who will run ads on their network.
The opportunity: Unlike Facebook & TikTok, Apple uses a proprietary tracking system, meaning you're likely to get attribution data for your campaign. This is huge if you're running app install ads for you or a client.
Keep track of when Apple will release this, because there will probably be a temporary opportunity for getting low CPMs, meaning more free/paying users for your mobile app.