I've analyzed over 1300 marketing news articles over the past week, trying to identify the top marketing channel opportunities that could get you more paying users:
To give you an idea how big native ads are, the top 2 biggest native ad networks, Outbrain and Taboola, were both in the news last week:
Barrier to entry: Unlike with Facebook, native ad networks have a "minimum spent/deposit" ($100 for Taboola, and $300 per campaign for Outbrain).
You can view this as a bad, or a good thing. As a rule of thumb, the higher the barrier to entry to something is, the more time it takes to get saturated to a point where it's hard to turn a profit. Native ads are no exception.
Last week, Pinterest announced a change to the way their creators can earn money: tag products in Idea Pins. When someone clicks on the tag, they can go directly to the URL and buy that product and the creator earns a cut.
The URLs can be affiliate links, enabling users to earn a commission.
The opportunity: This change makes it easier for companies to partner up with Pinterest influencer. Find a few related to your niche, and pitch them your affiliate program. They can then create a few idea pins and test it out.
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Last week, Fortune 100 companies like Facebook and Google published their quarterly earning reports. One thing that stood out to me was the stats around short videos:
The opportunity: If you want to get bigger organic reach, then going with short video is your best bet. TikTok is your obvious choice, where thousands of creators got viral thanks to the algorithm that shows you videos from the whole platform, not just people you follow.
Instagram and YouTube are starting to do the same though, where they show you Reels/Shorts of people you don't follow or interact with. This isn't the case with "traditional" video formats (Instagram IGTV videos or regular YouTube videos) where it's much harder to get organic reach.