This week I've done the hard work for you, analyzing 1500 tech/marketing news from last week and identifying the 3 opportunities that can help you acquire more users from new/existing acquisition channels. Here they are:
On April 28th, TikTok announced a new "Lead Generation" feature, which is very similar to how Facebook Lead Ads work.
How TikTok Lead Generation Ads work: People see your ad on TikTok, click on a button like "Register", and are asked to complete a form about themselves within TikTok.
The opportunity: There are 2 myths about TikTok:
a) It's great for exposure but terrible for converting those eyeballs into paying users
b) Only children are on the platform.
Many people have already disputed a) so I'll focus on b).
Savannah Sanchez, a paid social consultant,published a tweet back in April saying that females over the age of 35 are one of the top-converting age groups on TikTok right now. The platform is also working on new ad formats which should be released soon.
If you're into B2B, one great way to dip your toes into this new channel is by retargeting and custom audiences on TikTok.
Ross Simonds, founder of Foundation, recently wrote an article where he analyzed how AirTable, a spreadsheet-database hybrid, uses long-tail, pattern-based keywords to dominate SEO.
If you type any of these keywords into Google, you'll have an Airtable template appearing somewhere in the results:
Why this works Airtable is leveraging the fact they're an advanced spreadsheet and the fact they can create templates for almost any industry. These special attributes enabled them to brainstorm 1000s of long-tail keywords, carefully target them and rank for 1000s of keywords.
The opportunity: Can you do a similar thing for your own niche? To get started, ask yourself:
If you have a social media scheduling software, such as X or Y, and target hair salons, you could target a keyword like "hair salon social media posts" (this appeared as the #1 suggested keyword after I typed 'hair saloon social media'). You could write a few post ideas and have a call-to-action that says: "Want to schedule these posts for the next 30 days on your FB page? Check us out".
You can even go a step further and crowdsource some of your customers' best performing posts (with their permission). For example, make a post "Top X posts that performed the best for hair saloon". This is the power of data.
The opportunity: Classified ads are alive and kicking. A common myth is that these channels dont work in the commerce industry. According to my Zero to Users research, this idea is false. Classifieds can work for services as well. Take Access Database Support ($2k/mo), a database consulting service, and how they got their initial users:
I also have alerts set up on Craigslist in the computer gigs section. This has brought me a little bit of work as well.
Facebook Marketplaces have also used classified ads to drive supply/demand. Take GreenPal (making $25k/mo) and how they drove lawn movers to the platform:
We figured out that we could call every advertiser on Craigslist on Sunday, when they weren't moving yards, and actually get 5 seconds of their attention and pitch them on the idea to use GreenPal.
If you're creative, you can use classified ads sites to drive real people to your SaaS/service/marketplace.
Thank you for reading!