Need to get in touch with an influencer on Twitter? Trying to post TikTok videos to Instagram? Today we'll be covering:
Trigger-based cold outreach: How monitoring Twitter bios can help you contact hard-to-reach people;
Instagram said it will be limiting videos re-posted from TikTok. Find how to easily overcome this limitation;
Pinterest now has a similar number of monthly active users in the US as TikTok and SnapChat.
Let's dive in.
If you've read my Zero to Users research, then you'll know how many founders use Twitter search to successfully find leads.
Let's say you own a SaaS about improving Facebook Ads results. You could use keywords like "facebook ads suck" to find people on Twitter complaining about this topic and see if you can help them.
Many people call this approach "trigger-based marketing", meaning you react to a certain action/trigger that the user took.
It's all about sending the right email at the right time.
What surprised me, however, is that the author of this article didn't understand the real purpose of tools like Snoopbill. He called them "creeping as a service tools", assuming most people using them are creeps obsessed with celebrity identities.
In reality, most users are probably business owners looking for new leads.
What this means for you: Take a look at this Twitter bio history from MrBeast, one of the most popular YouTubers on earth:
Notice how in July 8th, he changed his website to ShopMrBeast? This is a great moment to try to get in touch with big influencers who are in promotional mode.
Promotional mode: Have you noticed that when small podcasts interview big guests, in many cases, the big guests are promoting something (a recent book they wrote, a recent project, etc.)?
I've been on many Clubhouse rooms on podcast marketing and many people have mentioned they actively implement this tactic; they actively wait for big names to release something new, and then they'll reach them, promising to help them get more exposure to the new project.
Imagine you owned a SaaS company which improves e-commerce conversion rates. If you contacted MrBeast's team on July 8th, my guess is, you'd be much likely to get a response vs. 5 months before that.
The takeaway: You can use this tactic in all sort of ways. Make a list of potential leads of Twitter, monitor their bios, and see if something changes that will make them more open to trying your product or service.
The details: A week ago, Instagram announced it won't promote Reels that have a TikTok watermark. This was due to many people simply re-posting their TikTok videos on Instagram.
The solution: It didn't take long before tools like this one started to show up. Enter a URL, wait a few seconds, get your video without the watermark. That's it.
What this means for you: It's not a secret that Instagram now gives Reels more visibility over traditional posts. If you decide to try Reals to get more organic reach and re-post your videos from TikTok, now you have various tools at your disposal.
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The numbers: 98 million daily active users. That's the number of people who now actively use Pinterest in the US.
For a comparison, TikTok has approximately 100 million, and Snapchat 108 million daily active users (for sources on these numbers, see the SEJ article.)
I keep reading over and over and over again how Pinterest is an under-utilized acquisition channel. Personally, I knew they were big, but not that big. Probably because I'm not a female (77% of Pinterest users are female) and don't use it much.
What this means for you: If you're targeting a female audience, definitely consider Pinterest. Especially if you're a tech founder. Most of the things promoted on Pinterest are e-commerce products, and if you can figure out a way to use Pinterest effectively for your SaaS/digital service, it can pay dividends.