Want to get more paying users? Take a look at the acquisition channel opportunities I discovered this week:
What this means for you: Two things:
Adding hashtags to your new/existing videos will make them more discoverable
YouTube is currently featuring popular videos on their hashtag pages, but Matt Southern of SEJ notes there are chances they will follow Twitter's playbook:
"YouTube would do well to take notes from Twitter, the social network that pioneered hashtag search. What initially made hashtags work on Twitter is the way they allowed users to follow topics in real-time." -
Keep an eye on this space.
Word on the street: LinkedIn just launched the capacity to add links into your LinkedIn stories. This option will be available to company pages, as well as profiles with at least 5,000 conne*ctions.
What this means for you: If you have an active & engaged LinkedIn presence, this is worth trying out. LinkedIn launched stories worldwide just 2 months ago, and as you probably know, platforms that add new features give a temporary boost and extra exposure to people using them.
Who knows? You might discover that your LinkedIn stories suddenly drive you more traffic to your site than your posts.
Like what you're seeing so far? I publish 3 new acquisition channel opportunities like these each week. Subscribe to get notified for next week's post:
The numbers: Time spent on TikTok is up 325% year-over-year. Let that sink in. TikTok is also expected to hit 1 billion monthly active users this year.
What this means for you: Going viral: If you search Twitter for keywords like "tiktok woke up followers", you'll see a lot of recent examples of how a single video got people thousands of new followers. One recent examples is Jack Appleby, who got from 20 to 2001 followers overnight with a single video. Try doing that on Instagram.
Is TikTok relevant for your business? Let me know in the comments below.