You're probably using some well-known acquisition channels (like Facebook, Twitter) to try and get new users (I did a report on this).
If you're familiar with the law of shitty clickthroughts, you'll know that over time, the effectiveness of these channelsis declining for two reasons: a) They become more saturated b) People notice them less and less (think: banner blindness).
The solution? Be on the lookout for new & promising acquisition channel opportunities/trends. How?
Platforms like Facebook/Twitter/Google release new business features & ad formats & new content formats all the time. When they do that, they actively promote them by giving businesses (like you) who use them more exposure.
This is great news for you because suddenly, acquisition channels that were previously hard-to-enter/not affordable suddenly get within your reach. This is the second issue of a weekly newsletter where I explore such trends/opportunities (and I'm not sure how to call them, please help me out), listing the latest news and what they mean for your user acquisition strategy. Let' begin:
Snapchat publishers are reporting higher RPMs (revenue per impressions) which mean 2 things: a) Advertisers are spending more money. b) More and more advertisers are coming on Snapchat
What this means for you: Businesses (as a whole) are not dumb. If they see a positive ROI, they'll spend more money on a channel. This is an opportunity to place some small bets on Snapchat ads (these guys offer A LOT of ad formats) and see you get promising results.
Adding a trailer to your video can increase 1-minute video views by 43%. Using a 4:5 aspect ratio outperform 16:9 by 2x. These are some of the insights Facebook recently released on their official blog
What this means for you: Things like these can make or break a FB Ads Video campaign. If you've run FB video ads unsuccessfully, (re)consider making these changes and see if your metrics will improve.
TikTok released a holiday toolkit for small businesses looking to advertise on their platform. One of the interesting insights were that "a whopping 80% of Gen Z TikTokers have influenced their parents' purchases.". Another: "47% of TikTok users made a purchase decision based on what they saw in TikTok content."
What this means for you: If you're into B2C and target the younger generation, you'll def find stats like these useful, and consider placing some small bets on TikTok.
More specifically, they're working on enabling online classes where participants can join via Zoom.
What this means for you: More and more platforms allow content creators (like you) to a) Promote b) Monetize their online events (FB is beta-testing this). Consider getting into online events if they're compatible with what you do.
My predictions is that more and more mainstream platforms (FB, Pinterest, Google may follow suit) will make online events more visible to their audience & add new ad-formats where you can both promote and monetize these events.
Would you like news/opportunities like these every week? Let me know.
Btw, I'm usually publishing these news as they arrive on my Twitter, so if you're active there feel free to follow me.