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Acquisition Channel Trends & Opportunities: Instagram, E-Commerce, Apple

I've analyzed over 1800 marketing articles over the last week and identified the top 3 opportunities/news that can help you get paying users:

1. Instagram will also become an affiliate network

Last week, Instagram announced they're adding an affiliate tool to its platform to allow creators to get rewarded for the purchases they drive.

How will it work: When people come across an affiliate post from a creator featuring a tagged product, they will see “eligible for commission” at the top of the post, so it’s clear that their purchases help support that creator.

For now, this is available only to select US influencers and businesses - including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora - but will likely expand very soon.

The opportunity: Influencer marketing is about to get much easier. Nowadays, if you want to promote a product via an influencer, you'll need to negotiate fixed fees or pay per-post. This update will hopefully make things much easier. All you have to do is pitch your product successfully, and all an influencer needs to do is post a short story to test the waters and see if the product converts for their audience.

Get 3 new opportunities like these every week to your inbox:

2. Facebook: Convenience is the #1 factor influencing online purchases

This was the conclusion of Facebook's newest report on what influences online purchases for markets like Hong Kong and Taiwan.

The other factors that influenced online purchases:

img

The opportunity: This particular report was for e-commerce. Here's how Facebook defines convenience:

In Hong Kong, fuss-free checkout is a basic requirement. 1 in 3 will abandon their carts if checkout involves too many steps, while another 1 in 3 expect the payment authentication process to be fast and require no action from them.

If you have a digital product (SaaS/service), then you need to pay even more attention to this. For SaaS, your whole product defines how convenient it is; unlike with e-commerce where it's just the listing, shopping cart and payment.

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3. This mobile app got 64% of its users to agree to ATT ad tracking. Here's how:

Audiomack is a very popular artist-first music streaming app on the App Store that allows you to download and stream music. In an article with AdExchanger, they've outlined how they were able to get 64% of their users to agree to Apple's new ATT tracking.

Loss aversion: Audiomack tested 2 types of messages. The one showed users what they could gain and the other what they could lose:

img

The clear winner: The message on the right. Loss aversion is a powerful thing.

What can we learn from this: What's the last time you told people what they could LOSE, rather than GAIN, when promoting something in your product? Loss aversion is a pretty powerful motivator as you can see, and something that's definitely worth testing in your copywriting.

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  1. 5

    Loss aversion is a most one of the most well-known cognitive biases. It always works!

  2. 1

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  3. 1

    I don't know if I agree or disagree is a matter to think about a lot

  4. 1

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  5. 1

    #2 is interesting. Maybe this is why the One Click patent Amazon had was worth billions?

  6. 1

    Great stuff as usual, Darko.

    I clicked through to the AdExchanger article. That 64% conversion rate sounds good but it would be nice if they told us the conversion rate of the other screen. Without that it's hard to know if the "loss aversion" screen made much of a difference.

    Or am I missing something?

  7. 1

    Not sure if that last case shows the power of loss aversion as much as it shows the timeless "what's in it for me" aspect of human decision-making. ;-)

  8. 1

    Thanks for those, always something good in here 🎉

  9. 1

    By the way, I just have launched the beta of http://instafence.tech - the only geofence messaging platform for Instagram. People who will post a photo at the chosen location will receive a message from your Instagram account!

    It might be a good way to promote your acc this way to get sales for affiliate network

    1. 2

      This comment was deleted 9 days ago.

  10. 1

    Was not aware this affiliate thing was gonna get this huge… great find Darko as always

  11. 1

    Woah, I think I also saw TikTok announce an affiliate program. This is gonna get interesting.

  12. 1

    Convenience = easy to use. This is related to recent Shopify news about getting Shopify Pay to FB/Google merchants.

  13. 1

    Using loss-language is an underused strategy in copywriting.

    1. 1

      Makes sense for existing app users, 'click here or you may lose free access'.

  14. 1

    This comment was deleted 3 months ago.

  15. 1

    This comment was deleted 3 months ago.

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