Acquisition channels - low Facebook conversion and alternatives

@selab While I'm not a pregnant woman I wasn't able to immediately understand what benefit I would get from signing up for your service from your copy.

I might go for some copy like "BabySteps - Your Personalized 9 Month Pregnancy Plan"

This tells me more than what you currently have:

Just found out you're pregnant? Congrats!
But - what's next ???

We realize taking your BabySteps on this new journey can be quite overwhelming, let's change that. Today.

If you read this in isolation you're left wondering what BabySteps is and how it'll help pregnant women.

For the last email CTA, I'd avoid using pressure tactics and highlight benefits instead. I'd also offer a free part of the plan as a reward for leaving their valuable email.

Hey! I tried Facebook Ads too and noticed that the interests were not "niche" enough for me. I actually started using Reddit Ads and CPC is pretty nice: https://twitter.com/cunninghamkaito/status/1251723644914462720

If I was a newly pregnant woman signing up for advice, the first thing I would look for is an indication of medical or psychological expertise. There are hundreds of books and websites on this subject that convert well because of a well known authority that backs it.

For this reason, I would tighten up some of the grammatical issues. The casual tone is easy to read, but it doesn't build my confidence in the substance of your email content. If you decide to keep the existing, casual tone with your web copy, it would help to see more indications authority on this subject. Who wrote it and why should your visitors take their advice? This is especially important for pregnant women, as they are in such a vulnerable position.

The website loaded a little slow for me. It was just a few seconds but without the image (which loaded slow) your header and tagline really don't tell me what you do. Are you not getting clicks at all or getting fast bounces?