Ad campaign optimization + landing page split testing tool
Are there tools that combine ad campaign split testing with landing page optimization?
I am testing a new offer. I will use Instagram and Facebook ads to drive traffic to a landing page, and my CTA will be to build a mailing list of warm leads.
I understand that I can A/B test different ads on the Facebook platform, and that landing page tools like Unbounce, etc. allow to optimize my landing page. Are there tools that give me one view on the entire lifecycle of the lead from the ad campaign through conversion? Are there tools that allow me to combine ad optimization with landing page optimization?
Basically you can merge data from all the different platforms in a BI/DWH tool and even google data studio. Taking the data from multiple sources - Facebook ads, Google analytics and CRM platform (or sending the conversions to GA).
That gives you visibility, but it doesn't allow you to optimize the ads and the landing pages simultaneously does it?
If you're going to do it simultaneously, you'll be missing the point of A/B testing.
You will not reach statistically significant results and won't know which change increased or decreased conversion.
Not exactly. I don't want to do a full multivariate test.
Rather, I would want the ads and landing pages to be tied together based upon look, feel, and message. So look+feel+message 1 => ad1 + landing page1, etc.
I think with some proper goals setting on GA and Tag Manager, you can achieve the goals.
Otherwise, would you like to give a try to tools like Optimizely, VWO ? @txntxn