AdLume - Your operating system for profitable performance marketing agency
Hey Indie Hackers!
My name is Marek. For nearly a decade, I've been in the trenches of performance marketing, working as a specialist and freelancer. I've seen firsthand how the industry is broken: talented marketers are drowning in data, spending hours on mechanical tasks instead of strategy, and losing trust in "black box" tools that take away control and transparency (marketing systems included).
This frustration led me to build AdLume.
What it does:
AdLume is an AI-powered strategic system for performance marketers. Instead of another tool that just automates clicks, we're building a system that acts as an extension of your own strategic thinking. It connects to your ad accounts, analyzes performance in the context of your business goals, and helps you build a clear, prioritized action plan. Crucially, it doesn't just tell you what to do—it explains why, helping you grow your skills.
The process:
First, you connect your ad accounts and provide your business context in a quick onboarding process.
AdLume then instantly analyzes your campaigns, delivering a prioritized list of "quick wins" and identifying hidden potential.
Next, you use the conversational AI to ask strategic questions, consult on your ideas, and co-create a long-term growth plan.
Finally, AdLume converts your strategy into a clear action plan with step-by-step instructions, which you implement with full control.
What makes it different:
Our core philosophy is "Human-in-the-loop AI". We are not building a replacement for a marketer; we are building an exoskeleton that turns a good marketer into a great one. Unlike generic AI or black-box tools, AdLume:
Empowers, not replaces: You always have 100% control. AdLume provides the analysis and strategic options, but you make the final call.
Focuses on strategy, not just tactics: We help you build long-term, repeatable processes, moving you from reactive firefighting to proactive, strategic planning.
Acts as your independent ally: Our AI is trained to maximize your success, not the ad platform's revenue.
Current status:
We are currently at the pre-MVP stage, with a launch planned for September 2025. I’ve teamed up with two great co-founders, Łukasz (CTO) and Dawid (Backend Lead). We're part of the Innovations Hub accelerator, and we've started the PMF process to gather market insights and build a community for beta testing. So far, we have 120+ early access signups and have conducted over 20 interviews with potential users. We changed our approach and moved from communication aimed at specialists to communication and sales directly to agencies.
Questions for the community:
I'm building AdLume in public and would be grateful for your insights.
I'd love your feedback on our landing page: https://adlume.co/. Is the value proposition clear? Does it resonate with your experience?
What's your single biggest frustration with managing paid campaigns today? Is it data overload, lack of strategic direction, or something else?
How do you feel about AI in marketing? What would it take for you to truly trust an AI tool as a strategic partner rather than just an automator?
What do you think about this idea in general?
Thanks for your time and every piece of feedback!
Marek
