AdPlayer.Pro, an international provider of innovative online video advertising technologies has announced the release of new features in its ad-enabled video player solution, likewise as the expansion of functionality in its video ad server platform.
According to the official announcement, one of the key new, recently introduced video ad player capabilities implies adding extra levels of control over the player performance in various content environments, depending on the selected viewers' audio preferences. Namely, it's become possible to configure audio changes in the displayed video ad creatives for their maximum effectiveness, while respecting viewers' choice on how they wish to perceive advertising content in online browsers.