Ads Generating Clicks But No Signups 😞 (Online Fitness Coach)

Hi Elijah! Are you still working on Fitropolis? I hope you are because I like the idea a lot! Here’s a little feedback.

I think this is one if those niches that is:

1. Oversaturated

When I see “Do you want to get fit” copy, I think of course, everyone does. But that does not mean it’s for me. The language of “discover a new ___ you” doesn’t necessarily appeal to me (and I’m sure many other people). I think to stand out you should be getting really specific.

Talk to your training clients: what are their goals? What are they struggling with? and use that language verbatim. That way your offer becomes much harder to resist because it’s speaking to me! (E.g: workout schedule for the digital nomad that struggles to have a consistent routine, or at home 1:1 coaching so you don’t have to leave your kids, etc.)

2. Very visually demonstrable

I think the very first image on the website was a stock photo. For customers to trust that your offer works, they want to know that there are real people behind it. Unless I’m paying for a purely SAAS commodity, I need to see a video of what the classes look like, actual customers using it. Etc. What is the process? Is it on your own website? Do they log into zoom?

And also social proof! Testimonials, before and afters. Take a look at personal trainings on IG and how they market for inspiration.

3. Personality based

I think it’s a good idea that you will be starting by offering the training yourself. This is a great opportunity to win over trust with your face as the brand. Now I know it’s not a scam, it’s this guy Elijah and he seems to know what he’s talking about! Why not?

You can appear relatable to your customers, use video to show your voice, show aspirational lifestyle content: if I join Fitropolis and become as fit as you, how will that improve my life (and honestly, social standing)? Will I feel confident taking up new outdoors hobbies? Will I have an easier time dating? Etc.

If you later want to go the marketplace route, you can still find ways to continue to be the face of Fitropolis. Except you know have a “global team of coaches”.

There are many types of people that are in need of fitness coaching. And I think once you narrow down on who YOUR customer is, and put yourself in their shoes, you will know exactly how to sell to them.

Good luck!!