Advice wanted self-hosted blog vs. Medium (using Publications)
I have started to increase the online presence for my product (https://www.humlix.com) and have so far this setup:
Blog: https://blog.humlix.com
Twitter: https://www.twitter.com/humlix
So far, I have published an article on the blog and re-posted it on Medium. It got picked up by "The Startup" publication (they have around 700k followers). Those followers will, therefore, see my article in their reading list.
Looking for pros and cons regarding self-hosted blogs vs. using Medium.
I would appreciate any suggestions around my setup.
Post everywhere. Just make sure you point canonical URL to your self-hosted blog, most modern blogging platforms support
Canonical URL, which allows you to get SEO power of all the platforms, and route to a single URL.For reference: Medium Help Center | About SEO and duplicate content
Post on both.
Just make sure you set the canonical in Medium back to your self-hosted blog where you can then get them into your funnel
This article sums it up pretty well.
As for Medium publications, big publications can be great but your article has a pretty short shelf life.
I’m a big advocate of crest your own publication if you decide to post regularly.
Canonical was already mention, so my main advice would be post on both.
Self hosted blog will give you a SEO hedge on the long run but it will take time to power-up. Medium can give you result faster as they have their own audience. So medium is a good starting ramp while your own blog powerup.
You can also consider preview of your post on steemit & hive with a link toward your self hosted blog to get some more SEO juice.
I've been doing SEO since 2015, and my focus has mostly been on self-hosted.
These days, though, I very much appreciate external blogging utilities, for some projects.
There are benefits to having your blog rank, but you can always link from an external blog to your money site, anyways, so the juice is still gonna be there.
Convenience is a huge point for an external blog.
I no longer use Wordpress, which, despite it's CMS benefits, comes with tons of issues, in terms of how its various plugins work together, as well as server issues, site speed issues, rendering issues.
It's just an issue. xD
Nowadays, I host my sites with a static front-end, and I'll sometimes put posts on there, but I am mostly shifting towards external blogs, which point back to the money site, and core pages.
Tumblr is something that is really getting my attention, recently.
There's also Medium, and some other generics, but it also depends on your niche, because there are some niche specific blogging solutions.
So, it's really just whatever is going to be the fastest, because I've found that's the #1 issue that prevents me from blogging more.
Speed and convenience.
All this talk on canonicals is nonesense, btw.
The algo sorts it all anyways.
"All this talk on canonicals is nonesense, btw." Interesting. Can you expand on this?
I believe the general consensus is that it's better to have your own, but to use both. See below posts. There may be other posts out there, but I found these from a quick search.
https://www.indiehackers.com/post/content-marketing-medium-vs-self-hosted-blog-65347d0ff5
https://www.indiehackers.com/forum/ask-ih-medium-or-self-hosted-blog-for-content-marketing-b0a83e37fb