Hi friends,
Has anyone had any success doing affiliate marketing for their own product? Especially a B2B product.
My product is $20 / month / user and I am looking at a 50/50 split.
Is there someone who has any experience in this space?
Thanks
I have an affiliate program as well, and I can tell you that at the beginning, I was losing money because not all my partners were active and actually helped me promote my business. If you're planning to get into the affiliate marketing, I highly recommend you use affiliate marketing software to track partners' performance and analyze KPIs.
Yes, I have an affiliate program. :)
How has it been working for you. How do you attract affiliates? What's the split?
It's working ok. I've currently got 50 affiliates, but I'd say only ~5 are really active and helping promote when there's a promotion. I've heard from others that this is normal for others in my industry too. My spilt is 40% for products and 15-20% on services and some of the products, I do a cost assessment each time I launch a new thing because I also give $1 from every order on my site to One Tree Planted, so I need to factor that in as well.
In my experience there's a fair bit of work you'll need to do on the backend to have it work for you, not just set up the software and run (which is what I did when I first started). At the moment, I've got:
Then in terms of attracting people to join, I've got it listed on my site footer, so people can find it and join on their own if they'd like (but I don't have it set to auto approve, and I deny/block all spammy looking applications), and then it's also in a lot of my email sequences, so most if not all of my customers and subscribers know about it and can join if they're interested. I also sometimes talk about it in business facebook groups. I haven't done much active outreach for it in terms of asking people directly to join 1-1 though, and I think that would work really well if you had the time and the right connections.
If you need help/ advice/support from someone Zoe Linda can help write affiliate copy and swipe files for you, or set up anything else you need: https://beachbabestock.com/wizard/ (affiliate link) 😂
Is this first marketing effort you make? if not, what has been the success so far?
Content marketing mostly and sharing links on social media. Have 400 visitors since launch and 6 signups.