Affiliate program

For a Chrome extension aimed at sales teams and agencies, your sharpest affiliates are the people already teaching your exact workflow: LinkedIn and cold-outreach creators, cold-email newsletter writers, and YouTubers doing Sales Navigator and prospecting tutorials. They've already got your ICP watching, so a Wiza demo drops straight into content they're making anyway.

Start with your own power users too. Agencies running Wiza daily are already showing it to clients, so turning them into affiliates is the shortest path to partners who can genuinely sell it.

One practical note specific to extensions: the conversion path is extension install to web signup to Stripe, which trips up a lot of affiliate tools. Insert Affiliate handles Chrome extensions and Stripe now, so the signup ties back to the affiliate who sent them. Full disclosure, that's my product, so take it with the appropriate pinch of salt.

I would recommend to go hard on the adtech industry, your tool will be a flywheel in this niche, as for affiliates, eventually you pay for results, you can set up KPI's to make sure you are only left with the best affilates for you, the main chalange is to get eyeballs on your affiliate program.

I was an affiliate for a number of years and I was a member of multiple affiliate marketing platforms. I used whichever network the websites were using. Commission Junction was the one I liked the best. Their searching for programs, analytics, API, etc stood out as an affiliate. So commission junction is the first place I'd launch an affiliate program. I assume they have the largest number of affiliates because I'm not the only one that prefers that network. I also assume the tools are great for the publishers as well.

Check out @arvidkahl's podcast on referral/affiliate systems!

First of all, I have no experience in this. It does seem though what matters is you find people who are interested in what you are doing and have people who follow their work. An example would be someone who has a startups channel on YouTube. You could probably contact them and have an offer in their inbox. If you give them a good cut I am sure they will be interested.

I am preparing a listing for SaaS affiliate programs: https://afftable.com/ . Let me know if you're interested